What are the responsibilities and job description for the Lead Copywriter position at Tonic3?
Copy Lead: Print & Digital
Tonic3 is looking for a talented Lead Copywriter to join our team and work for one of our prestigious Fortune 500 clients in their in-house creative agency. This is your chance to bring your designs to life on a national stage, with your work reaching thousands of people across the United States!
If you’re passionate about innovation and ready to leave your mark on some of the most visible and exciting projects out there, this is the role for you.
Location: Hybrid (3 days in office) from one of the following locations:
Jacksonville, FL
Wilmington, DE
Schaumberg, IL
Tonic3’s client is an in-house creative agency looking for a Copy Lead to manage a dynamic team of copywriters in delivering engaging and consistent messaging in targeted communications.
This position requires an innovative approach and out of the box ideas to reinforce on-brand tone and writing fundamentals for customer communications, with a focus on email, direct mail and banner ads.
The key characteristics for this position are:
- Dedicated leader — Steering copywriters to implement a consistent and unified tone of voice in all creatives
- Agile writer — Demonstrating experience with both marketing and servicing copy, able to share knowledge with copywriters and assist with hands-on support when needed
- Organizationally driven — Juggling several projects at the same time, able to track changes and client conversations throughout the lifecycle of each job
- Continuous learner / Influencer — Promoting continued education among the team to introduce fresh ideas
- Innovative thinker — Taking creative concepts produced by the team and seeing the big picture — communicating our team’s involvement on important initiatives to senior leadership
- Client advocate — Approaching projects with the needs of the client at front of mind
- Collaborative partner — Partnering with internal team members to drive creative thought to harness insights and develop solutions that are best for the customer and align to our client's mission
- Brand strategist — Maintaining a keen eye and strategizing the most effective methods of implementing brand guidelines to ensure a consistent voice that promotes our client's core principles
Key Responsibilities:
The primary responsibility of the creative team is to provide their partners with innovative and dynamic assets that adhere to brand guidelines, the client's central messaging and ADA compliance.
This Copy Lead is specifically responsible for:
- Leading a group of copywriters with clear direction to produce a variety of deliverable types (email, direct mail, banner ads, etc.) in keeping with our client's mission and values
- Producing presentations for senior leadership — demonstrating the strategy and impact of our team’s involvement
- Providing innovative, out of the box input when reviewing complex creatives
- Tracking creatives throughout the lifecycle of the job (from concept through release)
- Ensuring that comprehensive guidelines have been implemented into deliverables to ensure 100% ADA compliance
- Conducting brainstorming sessions in a team setting to continually improve performance results on deliverables
- Collaborating with client partners to achieve high performing, innovative communications
- Reflecting core principles of curiosity and boldness in your approach to projects and demonstrating determination to achieve a successful conclusion
Qualifications:
- 8 years of experience in leading copywriters / providing copy direction
- Mastery of the Microsoft Office Suite: including Word, Excel and PowerPoint
- Proficiency in AP Style and excellent command of English grammar
- Rich portfolio of copy work
- Strong presentation skills and the ability to clearly and effectively discuss projects
- Successful experience partnering with internal clients and senior leaders
- Excellent organizational skills and ability to keep track of multiple concurrent job statuses (experience with workflow tools is a plus)
- Ability to adhere to a process calendar
- Ability to successfully communicate and collaborate with local and remote team members
- A BA or higher in English, marketing or a related field
Copywriting test may be required.
Feeling a little unsure if you ticked all the boxes? No worries, my friend! Your unique skills and experiences are truly valuable. So why not take the leap and apply anyway if this opportunity excites you? We are rooting for you!
Why Join Us?
⚕️Medical, Dental, and Vision Insurance
💰401(k)
🏝Paid Vacation, Sick Time, Holidays
💻 Equipment provided
🧠A great learning environment and a substantial training budget for you to develop.
🚀A chance to learn about cutting-edge projects including VR/AR and work with some of the best User Experience and Insights leaders anywhere.
🤝Multicultural and horizontal team that always has your back.
