Digital Marketing Manager (CRM & Contact Management Focus)

Tony Foreman Co. is seeking a results-driven Digital Marketing Manager with a strong focus on CRM and contact management systems to join our team. The ideal candidate will have proven experience in digital marketing, particularly in managing CRM systems, optimizing data, and creating highly-targeted campaigns across multiple channels. If you're passionate about driving brand success through data-driven decisions and building meaningful connections with audiences, we'd love to meet you!

• Digital Strategy: Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email marketing, and social media.
• CRM & Contact Management: Manage and optimize CRM systems (bonus points for HubSpot experience) to support guest relationships, segment audiences, and drive personalized communications.
• Analyze & Optimize: Measure campaign performance through data analysis, providing actionable insights to continually refine and improve strategies.
• Cross-Channel Integration: Ensure consistency of brand messaging and customer experience across all digital platforms.
• Content Strategy & Execution: Collaborate with creative and marketing teams to develop and distribute content that aligns with brand goals and engages our target audience.

• CRM & Email Marketing: Oversee and optimize CRM processes to build and segment email lists, drive engagement, and improve conversion rates. Leverage data insights to create personalized campaigns that resonate with different customer segments.
• Content Creation & Strategy: Develop compelling digital content for Tony Foreman Co.'s social media, email campaigns, and website. Ensure content aligns with overall marketing strategy and brand voice.
• Digital Campaign Management: Manage paid media efforts across platforms, providing strategic recommendations based on campaign data and customer insights. Oversee media buying and negotiate rates with publishers and vendors.
• Campaign Analytics & Reporting: Track, analyze, and report on campaign performance, including ROI and KPIs. Continuously refine strategies based on data-driven insights.
• Cross-Functional Collaboration: Work closely with internal and external partners to execute campaigns and ensure messaging consistency across all channels.
• Budget Management: Oversee paid digital campaign budgets, ensuring that resources are allocated effectively to meet business objectives and maximize ROI.
• Market Research: Conduct in-depth analysis of market trends and consumer behavior to inform and adjust strategies. Stay ahead of emerging trends in digital marketing and social media.

• CRM Expertise: Strong experience in CRM platforms (HubSpot experience is a plus), email marketing, and contact management systems.
• Digital Marketing Savvy: Proven ability to plan, execute, and measure successful campaigns across SEO, SEM, email, and social media.
• Analytical Mindset: Ability to analyze data and trends, and use insights to optimize campaigns and improve user engagement.
• Creativity & Innovation: Strong sense of creativity in developing fresh, engaging marketing content and strategies.
• Project Management: Exceptional organizational and time-management skills, with experience managing multiple campaigns and initiatives simultaneously.
• Team Collaboration: Excellent interpersonal and communication skills, with a collaborative mindset and the ability to work effectively across teams.
• Social Media Expertise: In-depth knowledge of social media platforms and best practices for engaging audiences.

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 3-5 years of experience in digital marketing, CRM management, and campaign optimization.
• Tools & Platforms: Proficiency with digital marketing tools, including Google Analytics, Meta Business Suite, email platforms, and ideally HubSpot.
• Content Creation: Strong writing and editing skills with the ability to craft engaging content and compelling brand stories.

Interested candidates are invited to submit their resume and a cover letter outlining their experience and qualifications to [recruiting@tonyforemanco.com].

Tony Foreman Co. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.