Global Product Marketing Manager

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. 40% of all the food produced in the world is wasted, with a big impact on the planet: 10% of greenhouse gas emissions worldwide come from food loss and waste.

Too Good To Go operates the world’s largest B2C marketplace for surplus food. Through our app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a mission-driven certified B Corp. 

We’re growing fast: Our community of over 100 million registered users across 19 countries has already saved more than 400 million meals from going to waste - together avoiding more than 1 million tonnes of CO2e from entering the atmosphere. 

In 2023, Apple recognised Too Good To Go as Winner at the annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

We always look for talented people with diverse backgrounds to join our team. Right now, we’re looking to fill the newly created role of Global Product Marketing Manager.

About the role

The Global Product Marketing Manager will play an essential role in optimising the adoption, engagement, and strategy of our product features, for our B2C marketplace app. 

You will report directly to the VP of Marketing Strategy & Operations and will regularly interface with cross-functional partners across Product, Marketing, Creative, Strategy, Operations, and CX.

The ideal candidate for this role is …

An experienced, tenacious, and consumer centric product marketeer who has a deep understanding of digital consumer apps and passion for food and/or sustainability industries, has their finger-on-the-pulse of future trends, insights and need gaps, and is able to infuse data-rooted insight into strategy, decision-making, and campaigns. 

Key Responsibilities

Our new Global Product Marketing Manager will:

• Partner with Product, Data Analytics, Global Marketing and Local Marketing leadership on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption, long-term engagement, and re-activation
• Work with Product and Data Analytics teams to generate actionable quantitative, qualitative, and competitive insights to inform product marketing strategy
• Drive integrated, go-to-market strategy working closely with cross-functional teams to determine and spearhead effective launch plans and communications
• Build product positioning and clear narratives for B2C marketplace app product features to ensure we’re delivering ongoing value for customers
• Partner closely with Product Managers to understand roadmaps, help shape direction for product features to optimise marketability, and drive a deep understanding in Marketing and Product teams of customer behaviour across all consumer business lines including surprise bags and parcels
• Understand TGTG customers and their connection with the product to drive new product feature adoption and greater engagement.

Key Requirements

The ideal candidate brings:

• Significant experience in Product Marketing, Growth Marketing, or a related role within a leading digital consumer, app-based or marketplace-driven company, and a strong understanding of best practice and gold standards in Product Marketing.
• Proven experience in launching and scaling B2C digital products with measurable impact, with strong understanding of consumer mobile apps and the technology landscape.
• An entrepreneurial spirit and strong sense of initiative, with comfort defining their own workplan and managing priorities autonomously.
• A strategic, data-driven mindset with experience developing and driving analytically rigorous full funnel marketing campaigns, and sharing data within matrixed organizations.
• Strong problem-solving skills and an ability to remain agile and adapt marketing strategies in response to changing market conditions, audience insight, and emerging trends.
• Strong stakeholder management skills, with experience working across cross-functionally.
• Excellent communication skills and confidence in presenting to and influencing senior leadership with data-backed recommendations.
• Comfort working in an international context, with an understanding of cultural nuances, business practices, and market dynamics across countries and regions.
• Comfort with ambiguity and working in a fast-paced, dynamic environment
• Passion for sustainability and the Too Good To Go mission.
• Experience in Food delivery and/or B2C Marketplace brands is a plus.

Our Values

• We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care

What we offer

• A rare opportunity to work in an ESG-centric social impact company and certified B Corporation, where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,400 colleagues in 19 countries that are on the same important sustainability mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work.
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY
• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag.
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

How to apply

• We take recruitment seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

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