Marketing Coordinator

Marketing Specialist/
Marketing Coordinator
POSITION SUMMARY
As a Marketing Specialist, you will play a vital role in driving patient engagement and practice
growth through creative and strategic marketing initiatives. You’ll work closely with our team to
develop, execute, and optimize multi-channel campaigns that increase brand awareness, attract
new patients, and enhance our patient experience.
ABOUT THE COMPANY
Tooth Fairy Mobile Dental Service is a fast-growing concierge onsite dental company, dedicated
to going miles for healthy smiles and making high-quality dental care convenient by bringing it
directly to our patients. We’re passionate about creating exceptional patient experiences
through innovative, personalized services. To help us expand our reach and make a greater
impact, we’re seeking a creative, driven Marketing Specialist to join our team
Our mission is to provide access to quality onsite dental care while improving the smile, health
and lives of 100,000,000 patients! As we continue to expand, we're looking for a talented
Marketing Specialist who’s excited about making a meaningful impact in the concierge
healthcare field. If you’re passionate about patient experience and are ready to bring fresh ideas
to our team, we want to hear from you!
Why Join Us?

• Impactful Work: Contribute to meaningful projects that make a difference in patient lives.
• Collaborative Environment: Work with a supportive team dedicated to innovation and

patient care. Our team is committed to providing concierge patient experience - our
patients LOVE us!

• Professional Growth: Opportunities for skill development and advancement. We strive

promote within our company and offer incentives and bonuses that are un-matched!

• Our company culture is top priority! Our team enjoys company trips, outings and

trainings - we work hard and play harder!

• Our ideal candidate will have a professional appearance, and the skill set to create

strong personal and professional relationships with our patients. We prefer someone
who shares our passion for excellent dentistry and serving people. If you think you can
play at our level, then we want you on our team!

OBJECTIVES

• Plan and execute campaigns across digital and traditional channels, focusing on patient

acquisition and retention.

• Collaborate with cross-functional teams, including dental professionals and customer

service, to align marketing strategies with patient care objectives and service offerings.

• Monitor and evaluate campaign performance metrics, adjusting strategies as needed to

optimize patient engagement and achieve key performance indicators (KPIs).

• Establish partnerships with local community organizations and participate in local events

to increase brand presence, build trust, and generate new patient leads.

• Create and manage content for social platforms (Facebook, Instagram, LinkedIn, TikTok,

YouTube), engage with our online community, and monitor performance.

• Write compelling copy for website updates, email newsletters, social media, patient

education materials, and advertising.

• Optimize content for search engines and work with the team to ensure our website is

user-friendly and up-to-date.

• Track and measure campaign effectiveness, patient acquisition rates, and engagement

metrics; report on performance with insights for improvement.

• Conduct regular SEO audits and implement best practices to improve search engine

rankings, driving increased traffic to the Tooth Fairy Dental Mobile Dental Service
website.

• Collaborate with the design and development team to enhance the website's user

experience, ensuring intuitive navigation, fast load times, and mobile-friendly
functionality.

• Create and manage a content calendar that includes regular updates and blog posts

focused on dental health tips, patient testimonials, and service highlights to keep the
website engaging and informative.

• Support Brand Consistency: Ensure all materials align with our brand voice and visual

guidelines.
COMPETENCIES

• SEO and Digital Marketing Expertise – Advanced understanding of search engine

optimization strategies and digital marketing tools to drive online traffic and enhance
visibility.

• Web Content Management – Proficiency in managing website content and using content

management systems (CMS) to ensure timely and accurate updates.

• Data Driven Mindset – Strong ability to analyze web traffic data, campaign performance

metrics, and user behavior to inform marketing decisions.

• Campaign Planning and Execution – Experience in designing and implementing

marketing campaigns that align with strategic goals and patient retention objectives.

• User Experience (UX) Design Knowledge – Understanding of user experience principles

to optimize site navigation and ensure a seamless patient journey.

• Content Creation – Skilled in creating engaging and informative content for websites and

marketing materials that resonate with the target audience.

• Project Management – Ability to manage multiple projects simultaneously, prioritize

tasks, and meet deadlines.

• Collaboration and Communication – Strong interpersonal skills to work effectively with

cross-functional teams, ensuring marketing strategies align with broader organizational
goals.

• Adaptability – Flexibility to adjust to new trends and technologies in digital marketing and

patient engagement.

• Attention to Detail – High level of precision in implementing and reviewing marketing

content to maintain quality and consistency.
EDUCATION AND EXPERIENCE

• Education: Bachelor’s degree in Marketing, Communications, or a related field (or

equivalent experience).

• Experience: 1-3 years of marketing experience, preferably in healthcare or senior living

related fields.

• Skills: Strong understanding of social media platforms, digital marketing, and content

creation. Experience with design tools (Canva, Adobe Suite), website management, and
CRM systems is a plus.

PHYSICAL REQUIREMENTS

• Office Tasks: Prolonged computer work

• Travel for meetings and events

• Presentation set up and Execution

As an equal opportunity employer committed to meeting the needs of a multigenerational
and multicultural workforce, Tooth Fairy Mobile Dental recognizes that a diverse staff,
reflective of our community, is an integral and welcome part of a successful and ethical
business. We hire local talent at all levels regardless of race, color, religion, age, national origin,
gender, gender identity, sexual orientation or disability, and actively foster inclusion in all
forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the
job title and source where you found this position in the subject line of your email to
Careers@toothfairymobile.com.

Job Type: Full-time

Pay: $45,000.00 - $75,000.00 per year

Benefits:

• Employee discount
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

Salary : $45,000 - $75,000