Creative Designer

Creative Designer

Marketing Cluster 

Top Employers Institute is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers programme, participants (e.g. Puma, DHL and SwissRe) are audited, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2,100 organisations in 121 countries. These certified companies positively impact the lives of over 9m employees globally. 

Purpose and contribution to company strategy  

We are looking for an individual who is passionate about all things creative. You will relish the opportunity to work with a leading niche business and play an instrumental role in growing and refining its brand and visual marketing. You will need to be able to understand the pulse of the organisation and translate it into visuals, from brand collateral and content through to campaign creatives and other key marketing content. You will be well versed in company brand strategy, comfortable with the functional aspects of critical digital technology and experienced in developing visuals and marketing assets suitable for web, social media as well as more traditional trade show stands and printed collateral. 

A versatile creative designer you will have experience of both client and agency side design and feel excited about the opportunity of working with an in-house marketing team. The Creative Designer must be proactive, looking to add value and continually develop, with a passion to develop and evolve our brand.

This is a newly created role and with great scope to add value and make a positive impact on the business and the company’s marketing engine.

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Key responsibilities

•  Manage Brand Identity and Guidelines: Oversee and evolve the company’s brand identity, ensuring consistency and alignment with business objectives.
•  Develop Visual Identities: Craft and maintain comprehensive brand systems and guidelines that are reusable by internal teams and agencies.
•  Produce High-Quality Design Projects: Take responsibility for the design brief, liaising with the right stakeholders, requesting feedback, and ensuring the project meets expectations before final approval/delivery.
• Create Creative Design & Collateral: Design high-quality digital and print materials, including digital & offline campaign assets, infographics, research papers, presentations, event branding, and more.
•  Champion Brand Consistency: Collaborate with the Communications Team to maintain branding and design uniformity across all collaterals, both globally and regionally, through partners
•  Translate Compelling Content & Communication: Transform technical information into engaging, visually compelling marketing materials for different stakeholders.  
• Ensure Project & Stakeholder Management: Work cross-functionally with corporate, regional marketing, and commercial teams to align branding and design efforts with business goals.
•  Liaise with Partners and Agencies: Work with external parties to produce high-quality content while ensuring compliance with brand guidelines.
•  Enhance Productivity and Time Management: Maintain awareness of time management and deadlines on each project to ensure timely delivery.
•  Innovate with Fresh Ideas: Push creative boundaries to develop resonant concepts across digital, spatial, and print platforms.

Key Success Competencies

• Companywide competencies: Collaboration, customer focus, global perspective.
•  Role-specific competencies: Tech-Savvy, Creative & Strategic Thinker, Hands-On & Agile, Detailed and output oriented, Accuracy & Attention to Detail, Collaborative: 

Qualification Criteria

• 5 years design industry/agency experience
• Experience in brand development, visual design, and B2B marketing communications, preferably in the high value service and SaaS sectors.
• Tech-Savvy: Strong proficiency in  design tools like Canva, Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other AI-powered creative platforms. HTML experience is a nice to have.
•  Creative & Strategic Thinker: Capable of problem-solving and driving brand engagement through innovative, audience-focused design.
• Hands-On & Agile: Enjoys working in a dynamic team, balancing strategic marketing initiatives with day-to-day execution.
• Detailed and output oriented: Able to manage multiple projects at the same time while ensuring high-quality outputs under tight deadlines.
• Accuracy & Attention to Detail: Proven ability to maintain exceptional accuracy and close attention to detail in design, branding and incorporating feedback from stakeholders
• Collaborative: Works effectively with cross-functional teams, bringing marketing initiatives to life in partnership with marketing and commercial teams.

Top Employers Institute offers

• Competitive fixed & variable remuneration (commitment via EoR or as a contractor)
• Human centric way of working: Flexible working conditions, including the flexibility to work from home or from the office
• Regional and global sales team meetings twice a year
• Leadership culture based on trust
• We pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care about
• Dynamic and open business culture
• Plenty of room for initiatives and own responsibility
• Leader in HR, relied on by global clients such as DHL and PepsiCo
• Fast growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the Netherlands
• International environment: colleagues from all over the world and offices in 12 countries, including The Netherlands, France, Germany, Spain, Poland, China, US, South Africa, the UK and Brazil

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

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