What are the responsibilities and job description for the Marketing Specialist position at Top Stack?
The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.
Responsibilities
- Strengthen our relationship with clients and company partnerships
- Plan and execute campaigns and events
- Track, analyze and report the success of those campaigns and events
- Create online and offline marketing content
- Empower the sales team with marketing content and campaigns that help drive sales
- Strong technical background and experience implementing and managing CRM systems. Hubspot certification preferred.
- Proven strong project management skills with PM certification desired.
- Marketing and Advertising experience in industrial manufacturing and B2B is a plus.
- Profficience and expertise with Adobe CC, particularly in Photoshop, Indesign, and Illustrator.
- Google Analytics Individual Qualification (GAIQ) certification or equivalent experience using web analytics platforms (GA4 or Universal Analytics) and experience managing PPC campaigns on Google Ads. Additionally, experience or certifications with social media advertising platforms (like LinkedIn Ads) are a plus.
- Desired experience in delegating tasks effectively and managing projects from start to finish, while also demonstrating a strong ability to coach and develop others
Qualifications
- 5 years' of marketing experience
- BS/BA in Marketing or a related field of study
- Excellent writing and communication skills
