What are the responsibilities and job description for the Advertising and Analytics Specialist position at Topline?
Company Overview: Welcome to Topline®, helping the best professionals win. We believe in a world where every skilled professional has the opportunity to thrive independently. With over 70 million people in the United States already providing independent services, and billions of work opportunities becoming available to talent worldwide, we’re at the forefront of a booming market that’s redefining the workforce.
Our mission is simple: We’re building a future where the best professionals win. We do that in 3 ways:
- Remove the friction of hiring professionals.
- Provide tools to help the best professionals stand out.
- Offer trusted information on service providers and firms.
Role Overview:
As an Advertising and Analytics Specialist at Topline, you will be responsible for managing and optimizing our digital advertising campaigns across various platforms, including Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager. You will also be tasked with analyzing campaign performance, tracking conversions, and leveraging data to drive strategic decision-making.
Key Responsibilities:
- Develop, execute, and manage PPC campaigns across multiple channels, ensuring alignment with our business goals.
- Proficiently utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager to maximize ROI.
- Utilize Google Sheets and other tools for campaign tracking, reporting, and analysis.
- Dive deep into analytics with GA4, to understand campaign performance and customer behavior.
- Implement and fine-tune conversion tracking to accurately measure the success of campaigns.
- Provide actionable insights and recommendations based on data-driven analysis.
- Collaborate with cross-functional teams to ensure campaign alignment with product offerings and company goals.
- Stay updated on advertising and analytics trends, tools, and best practices.
Qualifications and Skills:
- Proven experience in managing digital advertising campaigns.
- Expertise in Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager.
- Strong proficiency in Google Sheets, GA4, and other analytics tools.
- Deep understanding of conversion tracking mechanisms and attribution modeling.
- Analytical mindset with the ability to generate insights from complex data sets.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- A passion for problem-solving and continuous improvement.
- Bachelor's degree in Marketing, Analytics, or a related field is preferred.
- Relevant certifications in Google Ads, Google Analytics, etc., are highly desirable.
What We Offer:
- A competitive base with a rewarding commission structure.
- Opportunities for unlimited growth and advancement within the organization.
- A dynamic work culture that values innovation, hard work, and the success of our team members.
- Professional development opportunities in a rapidly growing, venture-backed company.
- Remote working culture
Preferred Skills & Qualifications:
- Relevant industry certifications.
- Prior experience in agency marketing and analytics setup and support
- Active Listening
- Adaptability
- Collaboration
- Effective Communication
- Emotional Intelligence
- Follow-up Proficiency
- Product Expertise
- Technological Savviness
To join the Topline team and contribute to our innovative client services, please submit your resume and a portfolio showcasing your advertising and analytics work examples, alongside a cover letter detailing your relevant experience and why you are the best fit for the Copywriter role.
Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.
