What are the responsibilities and job description for the Brand Director position at Topson Downs of California, LLC?
As the Director of eCommerce, your primary focus is on revenue-driving strategies across our digital platforms. You will be responsible for leveraging our eCommerce channels, email marketing, and select digital partnerships to drive sales, brand positioning, and client engagement. This is a hands-on role that will perform the execution as well as strategy. This role will oversee the CRM, data analytics and performance marketing strategy and execution. You will also have ownership of the sales plan, building strategies working to support sales and their goals.
Responsibilities
- Develop and execute strategies that drive consistent revenue growth in the eCommerce channel. Build, manage, and drive the eCommerce sales / marketing funnel.
- Define a data-driven strategy and vision for the growth of AFRMs digital properties, set measurable goals, and develop & implement short-term and long-term plans.
- Direct all aspects of campaign development in the digital space, including strategy, production, delivery, and execution—overseeing project planning, timelines, and budgets.
- Lead the strategy and implementation of site testing.
- Implement marketing strategies to bolster brand positioning, new client acquisition, and deepen engagement with our existing clientele.
- Manage the digital marketing calendar, including email / communication schedule, ensuring optimal client reach.
- Champion efficiencies, improvements, and innovative solutions to optimize Roi across all major campaigns. Analyze results to ensure a consistent cycle of enhancement.
- Define the vision and strategy for our customer experience / service team, owning all facets of how we service the customer.
- Monitor the competitive landscape, examine strategies of best-in-class retailers, and keep up to date with industry research to identify emerging trends and make recommendations.
- Oversee relationships with external partners
- Oversee e-commerce platform, ensuring its consistent alignment with brand guidelines. This includes managing product assortment, featured content, inventory, and messaging.
- Partner with design, merchandising, sales and production to drive business performance and profitability.
- Conduct user research, session tracking, and map user journeys to understand how users are interacting with goodamerican.com and lead the implementation of new features based on finding
- Offer regular campaign reporting and post-campaign analysis to assess effectiveness and generate insights for upcoming initiatives.
- Collaborate with various teams, including Sales, Content & Creative, and Digital Marketing, to outline project objectives, milestones, and timelines.
Key Skills and Experience
