What are the responsibilities and job description for the Senior Marketing Manager position at Torchlight?
Are you a seasoned Marketing professional with a knack for digital trends and marketing automation? TorchLight seeks a Senior Marketing Manager experienced in digital marketing analytics and email marketing automation. An ideal candidate would be adept at crafting and executing data-driven marketing strategies, managing and supervising a team, and collaborating across multiple teams for alignment of marketing initiatives. Proven track record in managing a team of direct reports is mandatory for this position.Location : Ideal candidates are in the DMV or DC metropolitan area. This role follows a hybrid work schedule with Tuesdays and Wednesdays as designated in-office days in Washington, DC.Eligibility : U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.Employment : This is a Direct Hire opportunity, full-time job, 40 hours per week. A flexible work schedule with work-from-home (WFH) options is available.Job Responsibilities : Lead the creation and execution of integrated marketing campaigns across various channels, including email, paid search, paid social, display advertising, and webinars.Supervise a team of two marketing specialists.Collaborate with other marketing colleagues to ensure alignment across digital marketing initiatives.Utilize Google Analytics and data visualization tools like Tableau to interpret and analyze marketing data.Develop effective email marketing strategies, including segmentation, automation, and performance analysis.Skills and Experience : Minimum of 7 years of experience in email marketing automation and digital marketing trends.Extensive knowledge of interpreting and utilizing effective market research and campaign analytics to optimize results.A keen eye for detail and a high level of proficiency in crafting compelling and error-free copy across various formats.Experience supervising a team.Analytical experience with BI tools, Google Analytics, Looker Studio, and Tableau preferred.Proficiency in MS Office.#J-18808-Ljbffr