What are the responsibilities and job description for the Head of Growth position at Total Life?
Total Life is a leader in Medicare-covered online therapy, committed to enhancing the mental health and well-being of older adults. We deliver accessible and affordable teletherapy for anxiety, depression, and cognitive decline, ensuring quality care from the comfort of home. Our licensed therapists specialize in geriatric mental health, offering personalized support through a secure, HIPAA-compliant platform. Beyond therapy, members benefit from wellness programs, including over 30 live weekly classes like yoga and meditation. We accept Medicare and many Medicare Advantage plans, making our services affordable and convenient
Role Description
We’re looking for a Head of Growth to lead the charge.
This is a senior leadership role reporting directly to the CEO. You’ll own and optimize a six-figure marketing and growth budget, lead performance strategy, and work cross-functionally to ensure every part of the company — from clinical to operations to call center — is primed for scale.
We’re looking for someone who brings data, passion, leadership, and serious follow-through.
You’ve launched growth campaigns, managed big budgets, rallied teams, and know how to turn dollars into measurable outcomes.
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What You’ll Own:
• Our $200K growth budget across paid digital, retargeting, and outbound
• Collaboration with the call center to maximize conversion performance
• Alignment across clinical, ops, and finance to ensure growth is sustainable
• Weekly reporting and KPI analysis for CAC, LTV, conversion, and funnel performance
• New initiatives to unlock channels and user segments
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Who You Are:
• A growth strategist and operator with a track record of results
• Comfortable managing marketing, call center, and operational workflows
• A cross-functional leader — not afraid to jump into the details or the data
• Passionate about innovation in healthcare, and fired up about making a difference in people’s lives
• Hungry to grow into a senior executive role as we scale
Qualifications
- Growth Marketing and Growth Hacking skills
- Customer Acquisition and Sales skills
- Experience in Business Development
- Proven leadership and team management skills
- Excellent strategic thinking and analytical skills
- Ability to work independently and remotely
- Experience in the healthcare or wellness industry is a plus
- Bachelor's degree in Marketing, Business, or a related field
If you want to be the driving force behind real impact — and help thousands more older adults get access to the care they deserve — let’s talk.
DM me or share with someone incredible.
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Salary : $200,000
