What are the responsibilities and job description for the Senior Marketing Coordinator position at Total Security Solutions?
Summary:
We seek a highly motivated and experienced Marketing Coordinator to ensure the effective execution of our marketing plans. In this role, you will be responsible for the daily oversight of all brand management, marketing communications, digital marketing, and customer research activities. You will collaborate with internal stakeholders and manage our external agencies/vendors to ensure marketing activities are executed efficiently and effectively to achieve our overall business objectives. The ideal candidate will have a proven track record of success in executing marketing plans to drive brand awareness, generate leads, and contribute to overall business growth.
Primary Responsibilities:
- Brand Management
- Managing brand activities
- Ensuring brand consistency
- Marketing Communications (Marcom)
- Managing Marcom activities
- Managing marketing materials creation
- Planning & executing physical events (trade shows/customer events)
- Planning & executing industry & association advertising
- Planning & executing social media messaging
- Managing public relations activities
- Digital Marketing
- Managing website for SEO & UX
- Managing PPC advertising
- Managing email marketing
- Customer & Market Research
- Gathering, analyzing, and distributing customer feedback
- Conducting competitor market research
- Team Leadership
- Managing outside agencies/vendors
- Fostering collaboration & innovation
- Celebrating team achievements
- Measuring & Reporting
- Tracking marketing budgets
- Measuring marketing ROI
- Preparing reports/presentations of performance
Competencies:
- Proven track record of success in executing marketing plans effectively
- Strong project management skills
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Passion for learning and applying new technologies to solve problems - especially AI
- Dedication to personal growth and becoming 1% better every day
Required Qualifications:
- Bachelor’s degree or equivalent in marketing or a related field
- 5 years of experience in marketing
- 3 years of experience working in HubSpot or a directly related CRM
- General understanding and experience in Google Ads, Analytics, and other marketing platforms
- Advanced proficiency in Google Workspace tools such as Calendar, Gmail, Docs, Sheets, Slides, and Drive
Physical Requirements:
- Communicate with others and exchange accurate information
- Ability to freely move about inside and outside of the office and other environments
- Ability to lift, move, and position loads up to 25 pounds
- Ability to travel as needed in support of events and other initiatives
Work Location:
- This hybrid-flexible job requires at least three onsite days in our Fowlerville, MI office each week.
Total Security Solutions is an Equal Opportunity Employer
with leadership and a culture that supports diversity and inclusion.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. This job description is subject to change at any time.
Salary : $70,000 - $90,000
