What are the responsibilities and job description for the Digital Marketing Associate position at Total Shape?

Your Compass in the Health & Fitness Journey

Total Shape is a community dedicated to making the pursuit of a healthier lifestyle both achievable and straightforward. At Total Shape, we pride ourselves on delivering comprehensive information tailored to your health and fitness journey. Our mission is to help you make informed decisions that expedite your path to your health and fitness goals.

Since 2003, our dedicated team has worked hard to create an exhaustive library of thorough and reliable information. Our team of 60 writers, special contributors, fact checkers, and medical reviewers are health and fitness experts , including registered dietitians, nutritionists, board accredited medical doctors, certified personal trainers, qualified coaches, and professional athletes who write, fact check, review and constantly update our collection of 2,000 articles.

The Role

Job Summary :

We’re offering a competitive salary of $1,500 to $3,000 a month for our next Digital Marketing Associate!

The role involves helping us build our online presence and increase brand awareness. You'll be responsible for creating and running digital marketing campaigns across different platforms, like social media, emails, websites, and mobile apps. You will also be asked to track and measure the success of these campaigns with different tools and metrics, giving us ideas and suggestions for improvement.

Benefits :

Health insurance
Performance bonus
Paid leave
Flexible work arrangements with the possibility of work-from-home – good for single parents, women, minorities, etc.

Your responsibilities will include :

Plan, implement, and maximize digital marketing strategies, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media, and Display Advertising.

Create and manage high-quality, engaging content for multiple digital channels, including Blogs, Landing Pages, Newsletters, and Social Media Posts.

Collaborate with internal and external teams to ensure consistent and high-quality digital marketing content and activities.

Analyze and track the success of digital marketing efforts using tools and metrics (e.g. Google Analytics or Facebook Insights).

Utilize market research and competitive analysis to uncover new trends and digital marketing opportunities.

Stay up-to-date on the most effective digital marketing techniques, tools, and technologies.

Ideal Profile

Qualifications and Skills :

Bachelor's degree in marketing, communication, or related field

At least 3 years of experience in digital marketing, preferably in a related industry

Proficient in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads, Mailchimp, WordPress, etc.

Excellent written and verbal communication skills, with the ability to create engaging and persuasive content

Creative and innovative thinker, with the ability to generate new and original ideas

Analytical and data-driven, with the ability to interpret and translate data into actionable insights

Detail-oriented and organized, with the ability to manage multiple projects and deadlines

Team player, with the ability to collaborate and coordinate with different stakeholders

What's on Offer?

Opportunity within a company with a solid track record of performance

Flexible working options

Opportunity to make a positive impact

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Salary : $1,500 - $3,000

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Digital Marketing Associate

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