What are the responsibilities and job description for the Performance Marketing Director position at Totally Bamboo?
Grow with Us at Totally Bamboo
We're a leading designer and manufacturer of specialty housewares products with a passion for innovation and sustainability. Our goal is to create products that make mealtimes and social gatherings more enjoyable.
About the Role
This role will be responsible for growing our ecommerce revenue through strategic paid media, SEM, and third-party marketplace advertising. You will drive measurable ROI and customer acquisition across platforms like Amazon, Walmart, and Meta.
Responsibilities
- Develop and execute paid social media strategies across Meta and other platforms, collaborating with the Marketing team and content creators to test and optimize ad performance.
- Manage advertising efforts across all third-party ecommerce platforms, including Amazon Seller Central, Walmart Seller Center, and Target.com. Optimize existing campaigns and conduct regular testing to launch new and improved strategies.
- Launch, manage, and optimize paid SEM. Partner with the team to refine and execute SEO strategy, leveraging keyword research and content optimization to enhance search rankings.
- Collaborate with the VP of Marketing to establish performance marketing goals. Regularly report on related KPIs and provide recommendations for improving performance.
- Assist with other duties in support of Marketing Department needs, as determined by the VP of Marketing.
Requirements
- Bachelor's Degree in Marketing, Communications, Business, or a related field required.
- 5 years' experience with demonstrated results in driving ecommerce sales; Shopify experience preferred.
- Depth of experience with paid social media, particularly within Meta, including developing, testing, and optimizing campaigns.
- Experience in managing and optimizing paid search engine marketing, particularly Google AdWords.
- Experience in managing $1M in annual spend in Amazon Advertising with a demonstrated ability to maintain RoAS goals; experience with Walmart Advertising and Target Advertising platforms a plus.
- Creative thinker with strong problem-solving and decision-making skills.
- Excellent analytical skills and a drive to optimize performance on spend across all platforms.
