What are the responsibilities and job description for the Account Executive position at Touchdown PR - a Ruder Finn company?
Touchdown, a Ruder Finn company, is seeking a highly motivated Account Executive (AE) for its expanding Austin office. In this position, you will be responsible for supporting a diverse portfolio of B2B technology accounts in sectors such as cybersecurity, cloud computing, SaaS, AI, and other technology services.
At Touchdown PR, we are a global team of PR professionals specializing in cybersecurity and B2B tech communications. We have a proven history of crafting impactful narratives, executing seamless communication plans, and securing high-quality media coverage for our clients. With our industry expertise, we develop innovative strategies to elevate our clients' visibility and amplify their impact.
As an AE, you will be an integral part of a diverse creative team, utilizing your experience in media research, presentations, and project coordination to achieve the clients' goals.
Key Responsibilities
- Act as a client contact; continually foster client-agency relationship to build trust and become a valuable resource to clients
- Conduct media relations efforts, including thorough media monitoring, proactively flagging relevant trends and articles, developing media lists, pulling analysis reports using tools such as Cision, Google Alerts, etc., and conducting media outreach
- Identify media contacts in technology and business outlets, build relationships and secure coverage
- Effectively develop full range of written materials including press releases, byline articles, speeches, client correspondence and reports
- Write, edit, and proofread high-quality content including press releases, social media and blog posts, pitch letters, fact sheets, speeches, presentations, and client correspondence
- Solid understanding of client business and their competitive environments, including business strategy, products and services, key customers and competitors
- Support daily interaction with clients and prospects, work collaboratively with team members to achieve client objectives, help develop strategic recommendations, anticipate challenges and ensure deadline and budget are met
Qualifications
- 2 years of experience within the PR, Communications, Media or Technology industry preferred
- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing or Technology-related field preferable, or a related field
- Excellent writing, verbal and presentation skills with the ability to speak with high-level executives internally and externally
- Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a self-starter
- Display and encourage creativity and innovation in self and others
- Strong experience and knowledge of Microsoft Office (Word, PowerPoint, Excel)
Benefits & More
- As an Account Executive, you will receive a competitive base salary and will be eligible for overtime. In addition, you can also qualify for our bonus program
- You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
- Monthly allowance for cell phone, office equipment, etc.
- Generous PTO policy with paid maternity/paternity leave
- Transit benefits
- Professional learning and development opportunities
- Workplace flexibility
- On-site and off-site social gatherings
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.