What are the responsibilities and job description for the Director of Influencer Marketing position at Tower 28 Beauty?
DIRECTOR INFLUENCER MARKETING
LOS ANGELES, CA
Who We Are
Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be : a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn't have to be so serious!).
What You'll Be Doing
As the Director of Influencer Marketing, you will drive brand awareness, customer engagement, and loyalty by leading the development and execution of impactful influencer strategies. You'll manage influencer campaigns across gifting, paid partnerships, and affiliate programs, working closely with cross-functional teams to ensure seamless integration with broader marketing efforts. This is a full-time, hybrid role based in West LA, managing an Associate Manager.
Key Responsibilities
Influencer Strategy & Relationship Management
- Develop and lead influencer strategies for product launches and brand campaigns
- Oversee influencer seeding, gifting, and content creation to engage and grow the creator community
- Build and nurture authentic relationships with influencers and their teams
- Use Tribe to continuously assess engagement, awareness, and EMV, refining gifting strategies to focus on the most impactful creators
- Stay informed on industry trends, competitive, and emerging platforms to keep Tower 28 at the forefront of influencer marketing
- Manage the influencer budget to maximize ROI
Campaign Management
Earned & Paid Media
Requirements
We Offer
Salary : $145,000 - $165,000
