What are the responsibilities and job description for the Market Research Analyst position at Tower Federal Credit Union?
Summary of Position
The Market Research Analyst conducts member research, analyzes member preferences and performs competitive research. Responsibilities include gathering and interpreting market and member research data, generating reports, and presenting findings to stakeholders.
Principal Accountabilities and Functions
Assists in aggregating and analyzing internal and external data to help make data-driven recommendations to improve the member experience, increase member value, increase product/service usage, and enhance earnings/profitability
Develops member segmentation models and target lists for marketing promotions and campaigns
Provides ad-hoc modeling and analysis, including member research, market sizing, economic analysis, statistical analysis, and competitive research to support various projects, product/service recommendations and strategic initiatives
Creates, manages, analyzes and reports on member surveys and focus groups
Measures the effectiveness of marketing campaigns
Conducts research to determine the probability of a product or service's success
Partners with marketing and business units to determine promotional objectives
Analyzes and provides insights on key consumer trends and preferences
Perform other duties as assigned
Required Qualifications
BS in marketing, mathematics/statistics or related field
2-5 years of experience in marketing, market research or data analysis
Financial services and/or credit union experience preferred
Proven Market Research Analysis experience
Or, an equivalent combination of education and experience.
Salary : $31 - $39