Demo

Market Research Analyst

Tower Federal Credit Union
Laurel, MD Full Time
POSTED ON 3/11/2025
AVAILABLE BEFORE 4/10/2025

Summary of Position

The Market Research Analyst conducts member research, analyzes member preferences and performs competitive research. Responsibilities include gathering and interpreting market and member research data, generating reports, and presenting findings to stakeholders.

Principal Accountabilities and Functions

Assists in aggregating and analyzing internal and external data to help make data-driven recommendations to improve the member experience, increase member value, increase product/service usage, and enhance earnings/profitability

Develops member segmentation models and target lists for marketing promotions and campaigns

Provides ad-hoc modeling and analysis, including member research, market sizing, economic analysis, statistical analysis, and competitive research to support various projects, product/service recommendations and strategic initiatives

Creates, manages, analyzes and reports on member surveys and focus groups

Measures the effectiveness of marketing campaigns

Conducts research to determine the probability of a product or service's success

Partners with marketing and business units to determine promotional objectives

Analyzes and provides insights on key consumer trends and preferences

Perform other duties as assigned

Required Qualifications

BS in marketing, mathematics/statistics or related field

2-5 years of experience in marketing, market research or data analysis

Financial services and/or credit union experience preferred

Proven Market Research Analysis experience

Or, an equivalent combination of education and experience.

Salary : $31 - $39

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