Director of Marketing

Marketing Director

Location: In Person- Kennesaw, GA

Type: Full-Time

Company Overview:

Tower Leadership is a business advisory and consulting firm that partners with dental practice owners to drive growth, increase enterprise value, and scale operational performance. Through strategic coaching, financial services, and training programs, we empower healthcare entrepreneurs to build sustainable, high-performing businesses.

Position Overview:

We are seeking an experienced and highly capable Marketing Director to lead the development and execution of our marketing strategy. This individual must be proactive, results-driven, and capable of operating with autonomy. The ideal candidate has a strong command of marketing systems and technology, a deep understanding of digital strategy, and the ability to build scalable campaigns that drive measurable growth.

This is not a role for someone who needs to be taught how to market. We're looking for someone who has done it before, knows what works, and can move fast without sacrificing quality.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives.

• Lead, manage, and mentor members of the marketing team, ensuring alignment, accountability, and performance.

• Oversee the planning and implementation of integrated marketing campaigns, including digital, direct mail, webinar, and event-based initiatives.

• Build and maintain high-performing marketing systems using Keap, ClickFunnels, Zapier, and other automation tools.

• Create, optimize, and manage multi-step funnels, nurture sequences, landing pages, and lead generation workflows.

• Manage outside vendors, contractors, and creative partners to deliver on-brand, on-time marketing assets.

• Analyze key metrics and report on performance, using data to drive decisions and continuous improvement.

• Ensure brand consistency across all communications, campaigns, and customer touchpoints.

Qualifications:

• Minimum 5-10 years of marketing leadership experience, including direct oversight of a team.

• Demonstrated ability to lead, coach, and hold a team accountable to performance outcomes.

• Proficiency in Keap (Infusionsoft), ClickFunnels, email marketing, Zapier, and automation workflows.

• Strong understanding of digital marketing, direct response principles, and full-funnel campaign strategy.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Exceptional communication skills and ability to collaborate across departments.

Skills:

• Expertise in digital marketing tools and platforms, including SEO/SEM, Google Analytics, and content management systems.

• Proficiency in using CRM software, particularly Keap/Infusionsoft and Click Funnels.

• Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Creative and strategic thinking with the ability to solve problems effectively and innovatively.

• Experience utilizing drop shipping via amazon fulfillment or other organizations.

Ideal Candidate Traits

• Strategic thinker with a strong bias toward execution

• Technically capable and highly organized

• Clear communicator and confident leader

• Data-driven, accountable, and results-focused

• Comfortable in a fast-moving, entrepreneurial culture

Education:

• Minimum Required: Bachelor's degree in Business Administration, Marketing, or a related field from an accredited institution. A Master’s degree is a plus.

Benefits:

• The starting salary will be commensurate with candidate experience. Will consist of a generous base pay plus bonuses upon execution of goals.

• Health, Vision, Dental, Life Insurance, Long and Short-Term Disability

• 401K

• Generous Vacation, Holiday, and PTO policy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Salary : $100,000