Community Outreach Specialist

Positions assigned to this class are responsible for developing, coordinating, and executing community training and programs in benefiting community citizens and creating marketing and promotional products to promote such programs.

DISTINGUISHING CHARACTERISTICS

This is an intermediate level professional marketing and communications classification in the marketing and communications job family. Work is designed to provide continued professional work experience, training and development and is focused on the use of specific knowledge of routine functional area to meet requirements and/or performance specifications within assigned discipline. Works independently referring complex issues to more senior professionals.

ESSENTIAL DUTIES

The following are intended to describe core work functions of this classification.  While the level and broad nature of essential duties may not change, specific work tasks will vary over time depending on the Town’s needs.

• Creates, coordinates and executes a variety of community outreach programs and events.
• Serves as a liaison with departments to assist with outreach and information that needs to be shared both internally and externally.
• Participates in day-to-day marketing activities, including advertising purchases, liaising with graphic design and printing firms, ordering of marketing/promotional materials, scheduling and implementation of marketing campaigns; assists department staff with marketing campaigns.
• Creates and implements publicity plans for marketing campaigns and special events, including preparing copy, graphics and images.
• Generates creative copy for marketing materials and community outreach, including brochures, newsletters, advertising, signage, etc.
• Oversees the Town’s internal communication strategy.
• Participates in the accomplishment of organizational, departmental and divisional long-range goals and objectives; assists in evaluation efficiency and effectiveness of program operations, procedures, and use of resources; recommends and/or implements improvements to policies and procedures.
• Attends public/special events on behalf of the department.
• Assists in preparation of section budget; prepares cost estimates and supplements; monitors contract expenditures.
• Performs related work as assigned.

MINIMUM QUALIFICATIONS (at job entry)

Education and Experience:  

Bachelor’s Degree from an accredited college or university with major course work in marketing, communications, advertising, public administration, or a related field and 3 years of related experience; or an equivalent combination of directly related education and experience.

KNOWLEDGE

• Marketing communication principles, procedures and strategies in a public sector environment;
• Public outreach techniques;
• Marketing research methods, principles and procedures;
• Professional writing principles and practices;
• Social media outlets;
• Customer service principles;
• Research and analysis methodologies and techniques;
• Standard office equipment including the computer and programs relevant to the performance of applicable duties and responsibilities.

SKILLS

• Using computers and related software applications;
• Developing and facilitating public outreach campaigns;
• Conducting marketing research;
• Preparing professional written documents;
• Providing customer service;
• Solving problems and making sound decisions;
• Facilitating public meetings and events;
• Preparing strategic marketing and communication materials;
• Communication and interpersonal skills as applied to interaction with coworkers, supervisor, the general public, and other interested parties sufficient to exchange or convey information and to receive work direction.

Salary : $71,645 - $103,885