What are the responsibilities and job description for the Townsquare Interactive is hiring: Content Strategy Manager in Charlotte position at Townsquare Interactive?

Content Strategy Manager

Townsquare Interactive

This position requires you to work in our Charlotte Uptown office

About Townsquare Interactive :

At Townsquare Interactive, we specialize in empowering small and medium-sized businesses to thrive. Our stellar business management platform enhances customer flow, ensuring ongoing success. From comprehensive business management software to website design, SEO, social posts, and reputation monitoring - we have all your digital needs covered. Our mission is to simplify success for businesses of all sizes.

We love what we do and strive to excel every day. As leaders in the online marketing space, we've created a fun, hardworking and innovative environment that offers both challenges and rewards.

The Content Strategy Manager Opportunity :

The Content Strategy Manager will oversee the strategic planning, execution and optimization of content and SEO campaigns to drive measurable results for clients. This role combines leadership, content creation, SEO expertise and data-driven decision-making to ensure the success of client websites and campaigns.

The Content Strategy Manager will lead and empower a team of Content Strategists to deliver high-quality, SEO-optimized content, resolve technical issues and drive long-term growth for clients' online presence.

Responsibilities :

Strategic Leadership :

Develop and implement content strategies that align with SEO best practices and company objectives.

Set clear team goals and provide the tools and support necessary for success.

Analyze industry trends, client needs and market research to inform content strategies.

Lead by example, demonstrating professionalism, integrity and ethical behavior.

Team Management :

Manage and mentor a team of Content Strategists, providing frequent guidance and constructive feedback.

Foster a collaborative and supportive work environment, encouraging ownership and empowerment.

Provide training to enhance team members' content creation, keyword research and technical SEO skills.

Address performance issues through coaching and tailored support.

Content and SEO Strategy :

Oversee the creation of SEO-optimized content that aligns with client goals, brand voice and audience needs.

Ensure technical SEO tasks, including keyword research, site optimization and issue resolution, are completed effectively.

Collaborate with other teams to integrate content and SEO strategies into broader marketing campaigns.

Monitor client websites, proactively identifying opportunities for optimization and improvement.

Data-Driven Optimization :

Track key performance metrics for campaigns, identifying areas for growth and refinement.

Present regular performance reports, including actionable insights and recommendations.

Performance Reporting and Communication :

Provide consistent updates to senior leadership and stakeholders on campaign progress and achievements.

Maintain open lines of communication with clients and internal teams to ensure alignment with goals and expectations.

Qualifications :

Bachelor's degree in marketing, communications, journalism or a related field.

2 years of experience in content management, SEO or digital marketing, with a proven track record of driving measurable results.

Strong understanding of SEO fundamentals, including keyword research, technical SEO and content optimization.

Proven leadership and team management experience, with the ability to inspire and empower team members.

Exceptional writing, editing and communication skills with attention to detail and adherence to style guidelines.

Proficiency with SEO tools and content management systems.

Analytical mindset with the ability to interpret data and make informed decisions.

Excellent organizational and time management skills to meet deadlines efficiently.

Benefits :

Competitive base salary and bonus plan

3 weeks PTO

9 paid holidays (including 2 personal / floating holidays)

Volunteer Time Off

Health, Dental, and Vision Insurance

Pet Insurance

401(K) Retirement Plan with Company Match

Employee Stock Purchase Plan

Company-provided laptop

Comprehensive training and growth opportunities

Unlimited growth potential in a dynamic work environment

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

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