Marketing Manager

POSITION OVERVIEW :

As our Marketing Manager, you'll spearhead strategic and tactical marketing across all five business units. Leading a skilled marketing team, you'll develop and implement marketing initiatives that emphasize customer engagement, strong brand presence, and customer service excellence. In this role, content strategy and management are key as you build tailored messaging that resonates with each vertical's unique audience.

KEY RESPONSIBILITIES :

The following reflects the essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time.

• Leadership & Team Management : Guide and develop a high-performing marketing team, fostering collaboration and innovation.
• Strategic Marketing & Content Planning : Create and execute marketing strategies and robust content plans aligned with each business unit's goals and the broader company vision.
• Content Strategy & Management : Oversee content creation and distribution, crafting targeted messaging for digital platforms that strengthen engagement and customer loyalty.
• Cross-functional collaboration : Partner with business unit leaders and the CX Team to provide customized marketing solutions that address specific goals and challenges.
• Customer-Centric Focus : Design all marketing and content initiatives to enhance the customer's experience, build loyalty, and support our commitment to service excellence.
• Brand Management : Uphold a cohesive brand image across all verticals, ensuring consistency in messaging and positioning.
• Data-Driven Decisions : Analyze performance metrics to gauge campaign success, refining strategies to optimize impact.
• Innovation & Process Improvement : Drive continuous improvement and innovation within the marketing function, enhancing processes and effectiveness.
• Budget Management : Oversee the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

People Management

Requirements

QUALIFICATIONS & SKILLS :

Required

PHYSICAL ENVIRONMENT :

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.

The policy of RJMS Corporation is to hire, train, and promote all persons in all job groups in accordance with the law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental, or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law. RJMS CORPORATION is an equal employment opportunity and affirmative action employer.