What are the responsibilities and job description for the Digital Marketing & Content Strategist position at Toyota of Irving?
Digital Marketing & Content Strategist
INTRO
Off Road Place is seeking a qualified candidate that has experience digital marketing strategy for the automotive with proven knowledge in aftermarket accessories. In this role, you will be identifying marketing opportunities for e-commerce sales that aligns with business objectives, as well as help create marketing assets including email, SMS, Google search, and social to reach audiences.
JOB DESCRIPTION
Identify marketing opportunities and campaigns for e-commerce products
Help create content / assets to be used on social, blogs and website
Create sales funnels that support business objectives and product offerings
Research and analyze new audiences and ways to reach them
Thought leadership for marketing to the community as well as local off-road events
Create and maintain email and SMS campaigns through Klaviyo
Optimize and execute paid Google Ads and Social ads to reach identified audiences
Attend off-road events to help engage with people and help create content
Create and execute content within designated short and long form timelines
Various tasks assigned by manager
REQUIREMENTS
Minimum of 2 years experience in a content creator role
Must be able to show examples of social videos you created from beginning to end (with high engagement)
Minimum 2 years experience with Google Search and Facebook Ads Manager
Knowledge of DaVinci Resolve, Adobe Photoshop, Adobe Illustrator and Adobe Lightroom
Must be creative but also product oriented
Experience with SEO tools and ability to create content from keyword analysis for SEO value
Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications / advertising program
Outstanding written and verbal communication skills to help with brand messaging
Proactive personality and self-motivator
Demonstrates initiative with the ability to multi-task and detail oriented in a fast-paced environment
Proven to be organized
Proficient computer skills with digital media and the ability to learn new applications quickly
Full-Time Employee Benefits
Full-time employees are offered Medical, Vision & Dental
401K retirement and saving plans are offered to employees after working at the dealership for 6 months or more
PTO and select holidays off
