What are the responsibilities and job description for the Head of Subscription & User Operation position at TP-Link?
About Us:
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a visionary and results-driven Head of Subscription Services and User Operation to lead the end-to-end subscription business for TP-Link’s Tapo Smart Home product line. This role will be responsible for the global strategy, design, and execution of subscription offerings—covering pricing, packaging, feature planning, data analytics, and growth operations. The ideal candidate will play a pivotal role in scaling recurring revenue and delivering best-in-class user experience through a subscription-first mindset.
Key Responsibilities
Own the overall subscription service strategy and execution for consumer electronics products, including plan design, pricing, feature planning, and delivery—accountable for subscription revenue performance.
Lead subscription growth initiatives by leveraging user data, experience journeys, and conversion funnels to drive acquisition, retention, and upgrades.
Design and implement localized subscription strategies tailored to user behaviors and market characteristics in different countries and regions.
Build a robust user analytics framework, including event tracking, behavior modeling, and insight generation to inform decisions on revenue growth, engagement, and repurchase rates.
Evaluate and integrate third-party marketing tools (e.g., Firebase, AppsFlyer, Braze) to enhance Tapo’s user engagement and lifecycle marketing capabilities.
Monitor global subscription trends and competitor offerings, introducing innovative features and experience optimizations to maintain a competitive edge.
Requirements
Qualifications:
Bachelors degree or above, preferably in Business, Marketing, Computer Science, or Data-related fields.
5 years of experience in managing consumer SaaS or subscription services with a proven track record of end-to-end product lifecycle management. Global experience preferred.
Deep understanding of user growth, retention, and subscription funnel strategies; strong analytical thinking and business acumen.
Exceptional cross-functional leadership skills to align product, engineering, data, marketing, and legal teams toward subscription growth goals.
Familiar with software development lifecycles; capable of defining products and guiding the team to deliver high-quality PRDs and drive implementation.
Self-starter with an entrepreneurial mindset, capable of driving results efficiently in a fast-changing business environment.
Benefits
Salary Range: $180,000 - $250,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Free lunch Friday
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
We are seeking a visionary and results-driven Head of Subscription Services and User Operation to lead the end-to-end subscription business for TP-Link’s Tapo Smart Home product line. This role will be responsible for the global strategy, design, and execution of subscription offerings—covering pricing, packaging, feature planning, data analytics, and growth operations. The ideal candidate will play a pivotal role in scaling recurring revenue and delivering best-in-class user experience through a subscription-first mindset.
Key Responsibilities
Own the overall subscription service strategy and execution for consumer electronics products, including plan design, pricing, feature planning, and delivery—accountable for subscription revenue performance.
Lead subscription growth initiatives by leveraging user data, experience journeys, and conversion funnels to drive acquisition, retention, and upgrades.
Design and implement localized subscription strategies tailored to user behaviors and market characteristics in different countries and regions.
Build a robust user analytics framework, including event tracking, behavior modeling, and insight generation to inform decisions on revenue growth, engagement, and repurchase rates.
Evaluate and integrate third-party marketing tools (e.g., Firebase, AppsFlyer, Braze) to enhance Tapo’s user engagement and lifecycle marketing capabilities.
Monitor global subscription trends and competitor offerings, introducing innovative features and experience optimizations to maintain a competitive edge.
Requirements
Qualifications:
Bachelors degree or above, preferably in Business, Marketing, Computer Science, or Data-related fields.
5 years of experience in managing consumer SaaS or subscription services with a proven track record of end-to-end product lifecycle management. Global experience preferred.
Deep understanding of user growth, retention, and subscription funnel strategies; strong analytical thinking and business acumen.
Exceptional cross-functional leadership skills to align product, engineering, data, marketing, and legal teams toward subscription growth goals.
Familiar with software development lifecycles; capable of defining products and guiding the team to deliver high-quality PRDs and drive implementation.
Self-starter with an entrepreneurial mindset, capable of driving results efficiently in a fast-changing business environment.
Benefits
Salary Range: $180,000 - $250,000
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Free lunch Friday
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Salary : $180,000 - $250,000
