Senior Specialist/Manager of Marketing Campaigns

About Us:  

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. 

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.  

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.  

Overview:
We are seeking an experienced and strategic Senior Specialist/Manager of Marketing Campaigns to lead the planning, execution, and analysis of multi-channel marketing initiatives. You will oversee a teambe responsible for creating impactful campaigns that showcase our advanced hardware and software products with integrated software and AI. Your goal will be to drive brand awareness, lead generation, and customer engagement through innovative and data-driven strategies.

Key Responsibilities:

• Develop comprehensive campaign strategies to support product launches and ongoing customer engagement on a worldwide basis. Collaborate with peers in other regions to optimize.
• Lead a team of marketing specialists to executeDeliver multi-channel campaigns, ensuring consistency and effectiveness. Manage campaign execution across various digital and offline channels.
• Collaborate with product, sales, and creative teams to align campaign efforts with business goals.
• Analyze campaign performance, providing insights to optimize future strategies.
• Conduct A/B testing to refine campaign elements and maximize effectiveness.
• Manage budgets and timelines to maximize campaign ROI.
• Stay informed on industry trends and competitive activities to shape campaign strategies.
• Present campaign results and strategic insights to senior leadership.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6 years of experience in marketing campaign management, including multiple years driving worldwide campaigns, with at least 2 years in a leadership role.
• Proven ability to lead and mentor a marketing team.
• Proficiency with marketing automation tools and analytics platforms.
• Experience with digital marketing strategies, including social media, email, and content marketing.
• Strong project management skills and attention to detail.
• Excellent communication and collaboration abilities.
• Strong analytical skills with a track record of data-driven decision-making.
• Excellent communication and stakeholder management skills.
• Experience working with AI-driven hardware and software products or similar technologies.

Preferred Qualifications:

• Master’s degree in Marketing or Business Administration.Experience with advanced marketing automation and analytics platforms.
• Knowledge of performance marketing and data-driven decision-making.
• Certification in digital marketing or campaign management.
• Track record of successful product launch campaigns.
• Familiarity with customer segmentation and targeted messaging.

Pay Range:

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)  
• Contributions to 401k funds 
• 15 days accrued vacation 
• 11 paid holidays 
• Bi-annual pay increases 
• Health and wellness benefits, including free gym membership 
• Quarterly team-building events 
• Free lunch Friday 

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.