What are the responsibilities and job description for the Demand Generation Manager position at Tractian?
Marketing at TRACTIAN
TRACTIAN's Marketing team unites Growth, Branding, and Product Marketing to deliver a seamless, end-to-end experience tailored to our technical audience. Collaborating closely with Sales, Product, and Customer Success, we ensure our messaging and visuals support every stage of the customer journey-from initial awareness to engagement and lasting value. Dedicated to excellence, our team creates clear, compelling, and visually striking materials that highlight TRACTIAN's technical expertise and transformative solutions.
What you'll do
As the Demand Generation Manager, you will lead the development and execution of multi-channel demand generation strategies focused on driving high-quality pipeline aligned with revenue objectives. In this leadership role, you'll manage Performance and Lifecycle Marketing specialists, ensuring seamless execution of campaigns that advance prospects through the funnel. Collaborating with Sales, Product Marketing, and Revenue teams, you'll optimize the customer journey from lead acquisition to conversion, playing a critical role in achieving TRACTIAN's high-ticket sales goals.
Responsibilities
- Revenue-Focused Marketing : Develop and execute demand generation strategies aligned with revenue goals, leveraging SEO, Google Ads, and strategic budget allocation to enhance inbound customer acquisition.
- Campaign Optimization : Plan, execute, and refine multi-channel campaigns, including Account-Based Marketing (ABM), to generate high-value leads and maximize ROI.
- Lead Management : Improve lead scoring and nurturing workflows to prioritize high-value prospects and ensure seamless handoffs to Sales.
- Collaboration : Work closely with Revenue, Sales, and Product Marketing teams to align strategies and messaging for maximum pipeline impact. Partner with agencies to create detailed weekly / monthly reports, extracting key insights and actionable opportunities for the team.
- Conversion Boost : Develop and implement initiatives to streamline transitions between pipeline stages, reduce drop-offs, and reactivate stalled leads with targeted recovery strategies.
- Performance Reporting : Track and analyze key metrics such as CPL, CAC, and pipeline velocity to optimize campaigns. Present performance insights and recommendations to senior management.
- Innovation : Explore, test, and scale new channels and tactics to continuously improve performance marketing outcomes.
Requirements
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO) : 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
