What are the responsibilities and job description for the SEO Manager position at Tractian?
Marketing at TRACTIAN
TRACTIAN's Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey-from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN's technical expertise and transformative solutions.
What you'll do
As a SEO Manager at TRACTIAN, you will drive organic growth, enhance search visibility, and optimize conversion rates to generate high-quality leads for Tractian. You will develop and implement SEO strategies, content optimization, and CRO initiatives to maximize organic traffic and improve website performance. Working closely with Paid Search, Web, and Product teams, you will ensure seamless integration between organic and paid efforts, elevate user experience, and accelerate lead generation.
Responsibilities
- Develop and implement organic growth strategies to drive high-quality traffic, improve search engine rankings, and maximize conversions.
- Design and execute CRO initiatives, including A / B testing, landing page optimization, and behavioral analysis, to enhance conversion rates and lead quality.
- Conduct regular technical audits to identify and resolve crawling, indexing, and site performance issues, ensuring compliance with search engine best practices.
- Work with Paid Search Specialists to identify high-performing organic keywords that can strengthen paid search campaigns, optimize organic content to improve keyword quality scores, and reduce CPC in paid campaigns.
- Leverage AI tools and prompt engineering to enhance content strategies and automate search-related processes.
- Monitor and adapt to the evolving impact of AI on SEO, staying ahead of changes in AI-driven search tools (e.g., ChatGPT, Perplexity, Gemini). Develop and implement strategies to capitalize on these formats, boost Tractian's brand visibility, align with shifting user behavior, and drive qualified lead generation.
- Collaborate with the web development team as a mutual reviewer, ensuring updates align with technical SEO standards, usability requirements, and CRO best practices.
Requirements
Bonus Points
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO) : 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
