What are the responsibilities and job description for the Social Media Expert & Copywriter Job at Tractian in Atlanta position at Tractian?
Strategic Projects at TRACTIAN
Join a high-impact team within our Strategic Projects division, where your expertise in social media and copywriting will drive the voice and visibility of a project at the forefront of operational excellence. We're advancing an ambitious, real-time insights project that empowers industrial clients to redefine operational performance As a Social Media Expert and Copywriter on our high-performance Strategic Projects Team, you'll work closely with leadership to shape the voice of a project that's redefining operational efficiency across industries. You'll have the autonomy to develop and execute social strategies, create compelling content, and engage an audience eager for industry transformation.
This is an ideal role for a hands-on, innovative thinker who thrives in a dynamic environment and is passionate about engaging audiences through powerful, purpose-driven content.
What you'll do
As our Social Media Expert / Copywriter, you will be instrumental in crafting the brand narrative, driving engagement, and building a community around our ambitious project. You'll be responsible for developing and executing social strategies, producing impactful content across multiple platforms, and helping us tell our story in a way that resonates with our audience. You'll work in a small, agile team with the freedom to shape messaging and drive growth, ensuring our project's voice is heard loud and clear.
Responsibilities
- Develop Social Strategy : Create and execute social media strategies that amplify our message, drive engagement, and build an active community.
- Content Creation : Write and produce content across social channels that resonates with target audiences, including blog posts, LinkedIn articles, and more.
- Brand Voice & Messaging : Establish and maintain a consistent brand voice that aligns with our mission, values, and target audience.
- Engagement & Community Building : Actively engage with our community, respond to comments, and foster meaningful conversations around our brand.
- Collaborate with Team : Partner with design, sales, and leadership teams to align content with strategic goals and customer insights.
- Analytics & Optimization : Track performance metrics to continually optimize content and strategy for maximum impact.
Requirements
Bonus Points
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO) : 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
