Sr Mgr, Integrated Marketing

Sr Mgr, Integrated Marketing

Overall Job Summary

This position will lead a team responsible for strategic planning and implementing go-to-market campaigns within quarterly / seasonal timeframes, that bring to life TSC, and impact priorities in a way that is compelling and differentiated. This position is part of TSC’s Content Marketing team, leading a team that is responsible for the development of seasonal marketing strategies and go-to market plans. The Integrated Marketing Manager has a strategic and operational mindset and can oversee seasonal campaigns from strategy through execution.

The Integrated Marketing Sr Manager will blend a strategic mindset grounded in market reality, is a diplomatic relationship builder with the ability to gain cross-divisional buy-in among marketing strategy, brand strategy, product strategy, creative, planning, channels (paid, social, email, in-store, digital, etc.) to ensure all seasonal campaign touchpoints reinforce both quarterly and annual strategies.

Essential Duties and Responsibilities (Min 5%)

Lead strategy development, internal socialization and cross-functional execution of marketing programs for key brands, categories and services, determining appropriate integrated marketing support plan inclusive of CRM, digital, social, in-store environment, internal communication and budget.

Leads cross-divisional partners in integrated go-to-market plan development including campaign briefs, channel inputs, channel & creative kick-offs and working sessions, creative development, and acts as consult on final execution plans.

Ensure flawless execution of tactical elements of marketing programs, including setting up promotional elements, working collaboratively with various Marketing teams, ensuring communication to store team, communication with vendors, keeping leaders informed, etc.

Partner heavily with DMMs and TSC Leadership to ensure programs align with and support business priorities; report out on results and learnings.

Responsible for developing seasonal marketing strategies (6-12 months out), driven by customer and business insight and in partnership with Brand and Marketing strategy teams.

Accountable for overseeing and guiding seasonal go-to-market (GTM) plans including seasonal campaign story development through final execution

Owns creative review process and provides feedback while ensuring cross-divisional stakeholders are brought in when relevant.

Oversees proofing of seasonal marketing creative to ensure accuracy, strategic alignment.

Contributes and / or provides guidance for seasonal marketing recaps / reporting

Accountable for leadership reviews, including seasonal strategy alignment, creative reviews and wall walks.

Champions seasonal go-to-market process and workflow, proactively manages deliverables within each phase of work and communicates effectively for stakeholder adherence.

Responsible for seasonal marketing process and system health, functionality and the implementation of process improvements.

Required Qualifications

Experience : 8 years marketing experience with multi-channel marketing initiatives. Retail marketing experience preferred.

Education : Bachelor’s degree from an accredited college or university in Marketing, Advertising or equivalent preferred. Any suitable combination of education and experience will be considered.

Professional Certifications : None

Preferred knowledge, skills or abilities

Experience building plans utilizing several marketing channels, including email, digital, social & influencers, store environment, website, printed circulars, public relations, creative development and production for a variety of media

Exhibits Entrepreneurial Thinking : Recognizes opportunities for business growth

Can Evaluate and Implement Ideas : Uses creativity appropriately to drive progress and encourages others to do the same; makes innovation a priority.

Experience Managing Performance : Ability to engage others and inspires high performance. Uses personal influence to encourage and support

Able to Think Broadly : Able to approach problems from different perspectives

Comfortable Interacting with People at Different Levels : Can gauge audience effectively; Talks to everyone as equals

Operational Skills : Understands how work gets done in organizations; builds networks that allow him / her to efficiently drive projects through the organizational structure; maximizes productivity while staying within constraints of formal organizational policies and rules; handles uncertain situations professionally and reasonably while continuing to make progress

Detail Oriented : Highly attentive to detail; Skilled at finding logical flaws in arguments and plans; identifies problems, errors and solutions that others might miss

Effective Communication : Presents ideas in a manner that is clear, concise and easy to understand; Succinctly and effectively communicates information in writing and through presentations; Comfortable interacting with and presenting to people at all levels of the organization; able to “manage up” by setting expectations and proactively keeping leadership appropriately informed

Organizational Skills : Allocates time and attention based on what is the most important to achieve key goals and objectives; Approaches work in an organized and systematic manner

Leadership Skills : Able to approach problems from different perspectives and build consensus; Allocates appropriate decision-making authority and / or responsibility to others to maximize organizational and individual effectiveness. Sets direction and expectations and delegates appropriately, demonstrating confidence in team to deliver

Model TSC values to create positive, productive work environment.

Speak, read and write effectively in the English language

Skilled in MS Power Point, Excel and Word

Working Conditions

• Normal office working conditions

Physical Requirements

Sitting

Standing (not walking)

Walking

Kneeling / Stooping / Bending

Reaching overhead

Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his / her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible benefits package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for eligible Team Members. While all Team Members have access to a broad range of rewards, eligibility and specific offerings may vary depending on the role, individual plan requirements and eligibility criteria.

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CONNECTION

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EMPOWERMENT

We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

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OPPORTUNITY

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

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