Demo

Go To Market Lead

Trader Interactive
Virginia, VA Full Time
POSTED ON 4/22/2025
AVAILABLE BEFORE 5/21/2025

Are you ready to be a big part of something big?

At Trader Interactive, we make buying and selling a great experience. We’re a group of go-getters who decided they didn’t want to settle for the status quo. We come together as one team to build value and drive innovation across our industries - but we have fun while we do it and make sure our people are always our #1 priority.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different teams and small enough to connect authentically with leadership.

And one of the best parts? We give you the freedom to work from whatever working location works best for you and your lifestyle - yes, this means you can be 100% remote if you want to be!

What We Offer

  • An inclusive and supportive work environment where you can move your career forward and will have the chance to do work that has real, significant impact on the world.
  • The opportunity to be a part of a global group of digital marketplace businesses (CAR Group) located across Australia, Brazil, Chile and South Korea - collectively we have around 1,800 team members worldwide, and our Global Talent Exchange Program means you might just find yourself working in one of those businesses sometime soon.
  • Plenty of flexible leave options and employee benefits including up to 31 days of paid time off in your first year, continuing education with access to LinkedIn Learning, a full benefits package including medical, dental & vision, 401K with company match, and wellness program.

What You’ll Do

This role is responsible for managing, organizing, planning and monitoring all commercial activities for Trader’s Commercial and Recreational (C&R) Business. This includes the creation and implementation of commercial strategy, day-to-day sales support, acquisition / deactivation strategy, OEM engagement, and product development. The Senior Manager will work closely with the sales channel to lead the profitability and growth of C&R. They provide expertise in relation to Marketing strategy and collaboration with all cross-functional teams related to the C&R verticals including consumer and B2B marketing, product, FP&A, pricing and marketing intelligence. This role reports directly to the National Director of Sales. Responsibilities include but are not limited to :

Customer Acquisition :

  • Vet, load, verify, and update customer lists
  • Manage reporting, dashboards, and track pacing / closing
  • Handle promotional offers, pricing, and collateral, including Salesforce management
  • Source new opportunities, ensure data accuracy, and grow the prospect list
  • Upselling :

  • Oversee end-to-end campaign flow
  • Develop customer lists and track conversion, engagement, and pacing
  • Perform data cleanup and apply learnings for future campaigns
  • Sales Team Support :

  • Create and support quotes, custom terms, contracts, and promo creation in Salesforce
  • Train the sales team on Salesforce
  • Maintain territory mapping and support Dealergroup initiatives
  • Manage Dealergroup prospect lists and track opportunities
  • Commercial Strategy :

  • Assist with the creation of yearly / quarterly plans and forecasting
  • Align sales opportunities with business objectives
  • Develop pacing and capacity models, and report progress to management
  • Deactivation and Downgrade Management :

  • Track opportunities, retention offers, and approvals
  • Oversee retention processes and collaborate with other departments
  • OEM Engagement & Product Development :

  • Support collateral, campaigns, and data cleanup
  • Contribute to product development through Go-To-Market strategy, AB testing, product vetting, pricing, and sales training
  • Ad-hoc Responsibilities :

  • Assist in creating training materials, onboarding documents, and product updates
  • Support marketing with client-facing materials for new products and promotions
  • Aid SEM / Vertical engagement and FP&A with capacity planning and analysis
  • What We’re Looking For

  • Minimum of 5 years in Marketing, Sales or Analyst experience preferably working with sales teams
  • Excellent Microsoft Office skills, with advanced knowledge of MS Excel (macros not required)
  • Experience in supporting sales teams and working in fast-paced environments
  • Experience with Salesforce
  • Experience with Online Marketplace / recurring revenue business
  • Bonus Points :

  • Master’s Degree in Business, Marketing or similar discipline
  • So come and join our team - because every role is a big role in our plans to go big.

    TI proudly supports a diverse workforce, and we encourage candidates from underrepresented groups to apply. Trader Interactive is an equal opportunity employer where hiring is based entirely on business needs, job requirements, and individual merit.

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