Paid Media & Content Specialist

Why Trader PhD? You’ll find that we don’t just set you up for success, we set you up to WIN. 

We are an agricultural commodity advisory service in the Des Moines Metro Area, Iowa. Our company was launched ten years ago to help farmers and ranchers all across the U.S. to provide market advice, commentary, and risk management strategies.

In that time, we've been named one of the fastest-growing private companies on the Inc 5000 list, as well as been named one of Iowa's Top Workplaces.

Our core values here at Trader PhD are Accountability, Supporting Each Other, Growth Mindset and Have Fun & Be Happy. If these values resonate with you then you would be a perfect candidate to join our team! 

Job Summary: 

Trader PhD is seeing a highly-motivated and creative Paid Media & Content Specialist to join our marketing team. In this role, you will be responsible for developing strategic paid media campaigns that drive qualified traffic, conversions, and revenue as well as contribute relevant, educational content to our mobile app. This dual role is perfect for someone who understands the power of both performance marketing and strong content in building brand trust and growing a business.

You will manage paid search, paid social, and display ads across platforms like Google Ads and Meta, while collaborating with the content team to create and repurpose ad-specific content that provides value to our mobile app users. You will oversee the digital lead pipeline and use tools like Zapier to automate and improve lead flows. 

Key Responsibilities: 

Campaign Strategy & Execution

• Develop and manage paid media strategies across Google Ads, Meta/Facebook, and other ad platforms
• Conduct audience, keyword, and competitor research to inform ad campaigns
• Align media plans with overall marketing goals and seasonal ag market trends
• Manage and optimize ad budgets for performance and efficiency

Content Contribution

• Write educational, market-driven articles for the Trader PhD mobile app
• Collaborate with internal content creators to repurpose app content for marketing campaigns
• Stay current on ag industry trends to help shape relevant app topics

Optimization & Automation

• Optimize campaigns continuously to improve ROAS and lower cost-per-lead
• Set up and manage automation workflows using Zapier for lead nurturing and data tracking
• Analyze performance using Google Analytics, platform dashboards, and internal tools

Team Collaboration

• Work cross-functionally with designers, content creators, and email marketers
• Ensure consistent messaging and visual alignment across all marketing efforts

Innovation & Growth

• Identify and test new paid media channels or formats
• Track and report against quarterly and annual performance goals
• Stay informed on paid media trends and ag marketing best practices

Qualifications:

• 3 years experience managing paid media campaigns across multiple platforms
• Proven success in paid search, paid social, and display advertising
• Experience managing customer acquisition campaigns and setting KPI targets
• Strong analytical skills with proficiency in Google Analytics
• Expertise in various ad formats (text, display, video, etc.)
• Strong project management and organizational skills
• Experience writing content, blogs, or articles for digital platforms
• Strong grasp of customer acquisition, lead nurturing, and conversion tracking
• Experience with Zapier and CRM/lead automation tools
• Background or passion for agriculture and ag marketing preferred

Salary and Benefits: 

• Competitive base salary based upon experience
• Comprehensive benefits package including medical, dental, vision, voluntary benefits, and 401(k)
• Paid-Time Off, Fun events, Social outings, Groceries
• Career growth opportunities

Candidates who have the passion and qualifications to excel in this role are encouraged to apply.

Trader PhD is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.