Digital Marketing Specialist

What are your motivations for marketing? Do you love it? Are you curious about it? Are you already good at it and want to learn to become even BETTER? :)Delivering the most tenacious and pertinent marketing strategies wrapped in apt, compelling creative is our bailiwick. It’s our unique selling proposition. It’s what separates us from the competition. We don’t copy and paste. We don’t set and forget. We don’t duplicate or regurgitate. We design and manage every aspect of what we do for our clients in detail. This allows us to create some of the most original, creative, and importantly, effective marketing tactics and advertising assets out there.

The Job:

In a nutshell, if you’re interested in growing a career in marketing and advertising and you want to be part of a team that’s most basic driving principle is to provide the utmost in client satisfaction—and employee growth—with all major aspects of the marketing and advertising space at your fingertips, APPLY NOW.

General Duties:

• Work on day-to-day campaign optimizations including campaign maintenance and other campaign needs.
• Optimize agency and client websites for SEO (Search Engine Optimization).
• Conduct competitive analyses, content optimization strategies, metatag creation, website audits, and other SEO-related activities.
• Monitor and report on metrics such as organic traffic, keyword ranking, effectiveness of site optimizations, etc.
• Develop customized and targeted SEO landing page solutions to maximize effectiveness of all client sites.
• Perform pay-per-click (PPC) campaign maintenance.
• Create and deploy email campaigns with various ESP (e-mail Service Providers), especially Constant Contact and Klaviyo.
• Update client website artwork including sliders and other page banners.
• Communicate with Digital Marketing Services team on the progress and effectiveness of the programs for regular client updates.
• Keep up-to-date on the latest digital marketing, SEO, PPC, and AI strategies and technologies to assist in improving client solution offerings.

What succeeding in this role takes:

• Degree in marketing, advertising, or equivalent
• General CMS knowledge
• SEO and PPC campaign experience
• Excellent copywriting and copy-editing skills
• Highly organized
• Strong computer literacy
• Strong attention to detail
• Knowledge of web analytics (especially GA4)
• Strong presentation skills
• E-commerce experience preferred, but not required
• Passion for marketing and advertising
• Desire to learn and grow
• Team spirit
• Open mind
• Strong work ethic