What are the responsibilities and job description for the Media Buyer and Planner (Traditional) position at Traffic Advertising?
The ultimate goal of the linear Media Buyer/Planner is to learn all of the functions of the Media department so as to continue to progress within the Media career track.
Responsibilities:
- Evaluate assigned client media needs to strategically plan and recommend buys of all media types, including but not limited to: TV, radio, newspaper, magazine, outdoor, digital extensions of traditional media such as home page takeovers, display and retargeting campaigns, and Pandora. This includes recommending media type(s), programming, daypart(s), flight(s), rotation(s), spot length(s), etc.
- Negotiate rates with media partners to obtain most competitive prices.
- Continually monitor, optimize, and evaluate buying strategies by client, making adjustments as necessary or as directed by the Media Director.
- Build strong and valuable relationships with media partners to increase client benefits and grow client opportunities.
- Put together monthly and as-needed media presentations for client proposals and client services team reference materials.
- Attend and sometimes lead strategic brainstorm sessions regarding media buying initiatives and opportunities with account services team.
- Coordinate and present the launch of assigned media campaigns with the client services team.
- Ensure that all buys remain within the client’s budget.
- Keep abreast of current media and market knowledge and share with the agency team. This includes a general knowledge of popular cable, network, and radio programming and shifts, general national and market demographics by media type, current media monitoring assessment methods, etc.
- Handle media posts.
- Reconcile all assigned media buying for billing process.
Qualifications
- Three or more years of media buying and planning experience
- Bachelor’s degree
- Proficient in Microsoft Office, including Word, PowerPoint, Excel, and Outlook
- Excellent organizational and time management skills with the ability to multi-task
- Extremely detail-oriented to avoid making errors and to recognize the errors of others
- Strong communication skills and interpersonal skills with the ability to communicate clearly and concisely, verbally and in writing
- Ability to organize, interpret, and present various media data
- Ability to work in a fast-paced environment and under pressure to meet deadlines
- Must be flexible, friendly, and positive with an ability to work well with different personalities
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $50,000 - $60,000
