What are the responsibilities and job description for the Social Media Specialist position at Traffic Advertising?
- This position is 100% in-office in downtown Palm Harbor, FL.
Overall objectives: The primary role of the Social Media Specialist is to lead our social team in all things related to social media marketing on behalf of our clients and agency. This position is responsible for organic and paid social media.
General duties:
- Meet with account executives to discuss goals, expectations, timelines, and to recommend and/or propose campaign strategies
- Conduct ongoing market research to enhance targeting strategies and to make better recommendations to enhance agency offerings
- Manage each clients’ campaigns to verify performance and to make adjustments as necessary
- Build and execute organic and paid social media strategies through research, benchmarking, messaging, and audience identification
- Generate, edit, publish, and share content daily (original text, images, video, etc.)
- Write, develop, and strategize online content production and scheduling, including video scripts and organic content
- Troubleshoot problems as they arise with items such as dynamic feeds, calendar connections (Google Calendars), client questions, etc.
- Assist with crisis management, bad reviews, and negative news communications
- Create and maintain company social media pages and profiles
- Research the latest trends regarding conversion and optimization strategies to produce better ROI for clients
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Qualifications:
- Bachelor’s degree in marketing, communication, or related field
- 2 years experience in social media advertising
- 1 year experience creating organic social media
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
- Strong written and verbal communication skills
- Excellent multitasking skills
- Critical thinking and problem solving skills
- Team player
- Excellent time-management skills
- Ability to effectively collaborate with different people and work styles
- Proficient in Microsoft Office Suite (e.g., Outlook, Word, Excel, PowerPoint)
Experience with the following is required:
- Social media paid advertising platforms (Meta Ads, Pinterest, etc.)
- Sprout Social and/or other social media scheduling tools
Salary Commensurate with Experience
