What are the responsibilities and job description for the Social Media Manager position at Tragedy Assistance Program for Survivors?
The social media manager oversees all social media accounts for the Tragedy Assistance Program for Survivors (TAPS). This role requires a strategic thinker who can manage multiple projects simultaneously and collaborate effectively with cross-functional departments to post content in a fast-paced social media environment.
RESPONSIBILITIES
- Manage the editorial calendar and schedule social posts for all TAPS platforms to include Facebook, Instagram, Instagram Stories, LinkedIn, X, YouTube and TikTok.
- Support cross-functional teams to integrate social media requests promoting the TAPS mission, capital campaigns, development needs, events, and programs and services.
- Craft engaging, heartfelt narratives in real time, showcasing the stories of all those grieving a death in the military or veteran community and honoring the legacies of their fallen heroes.
- Capture live event moments through photos, videos, and live streams, including crafting compelling captions that resonate with the TAPS community.
- Stay updated on emerging social media trends and tools and socialize best practices with the Communications team.
- Monitor stakeholder tags and trending topics and determine ways to integrate into TAPS when appropriate.
- Cull social media metrics to track performance and identify areas of improvement.
- Understanding of key social media analytics tools and key performance indicators (KPIs) to inform Communications strategic priorities.
- Some travel is required.
QUALIFICATIONS
- Bachelor’s degree in communications, marketing, public relations, or a related field (or equivalent work experience).
- A minimum of 5 years of experience in managing social media.
- Strong knowledge of social media platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, and TikTok, as well as experience with managing Instagram Stories and live streams.
- Proficiency in multimedia content creation, including photography, videography, and basic editing skills for both photo and video.
- Familiarity with social media tools, trends, and best practices, with a proactive approach to learning new features and strategies.
- Experience using analytics and metrics to evaluate social media performance and inform future strategies (understanding of key performance indicators (KPIs)).
- Strong organizational skills and the ability to help manage an editorial calendar while coordinating content with cross-functional teams.
- Ability to multitask and manage multiple priorities in a fast-paced environment, with strong attention to detail.
- Passion for storytelling and a commitment to representing the voices of survivors in the military and veteran community.