What are the responsibilities and job description for the Creative Strategist - Gaming Marketing position at Trailer Park Group?
Mutiny is Trailer Park Group’s integrated creative agency focused solely on the Gaming space, anchored by deep audience insights, integrated creative thinking, and proprietary data and strategy—all backed by Trailer Park Group’s premium content production resources on a global scale.
GENERAL JOB SUMMARY:
Our Creative Strategist dives into client’s businesses, understanding their marketing challenges and proposing solutions. They love gaming, the internet, and partnering with creative teams to make cool stuff.They are fluent in the modern marketing landscape, culture of the internet, and on the pulse of the gaming audience. This role requires a self-starter who doesn’t need to be told how to take on tasks. They don’t see obstacles, you see opportunities.
IMPORTANT CALL OUTS:
- This is a hybrid role based in Hollywood, California
- Experience working for an integrated or social forward marketing agency a must
- Passion for gaming mandatory and experience with FPS strongly preferred
- Experience with social campaign rollouts, content plans required
- Must be comfortable with writing and helping lead briefs for creative and content campaigns
- Bring innovative, fresh connections thinking to our creative and strategy teams
- Identify key communication tasks and develop relevant connection ideas that come to life in innovative ways
- Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
- Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
- Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
- Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
- Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
- Use 3rd party research tools to refine complex information and data into key takeaways and/or compelling hypotheses
- Prepare and give presentations on findings & recommendations for internal and external stakeholders
- Actively contribute and bring your voice to the table
WHO YOU ARE:
-
You have 2 years of experience in integrated marketing at a creative agency (this is required)
- Hands on strategy and insights experience for creative campaigns
-
Passionate about all facets of gaming – culture, streaming, eSports, marketing
-
Ability to field and execute strategic requests big and small, with varying timelines
-
Proven ability to lead briefings that inspire innovation and breakthrough ideas
-
Ability to productize strategy and think about how to use strategy as a business development tool
-
Comfortable tackling various projects at once and re-prioritizing as needed day to day
-
Sensitized to when to push and when to pull back in client/creative communication
- The ability to push beyond the assignment or the “ask”
-
A proactive, self-directed attitude towards work - not waiting to be told how to take on tasks
- Command of ALL the ways brands connect with people in today's world - traditional, digital, event, etc.
- The ability to surface insights from data, research, and performance reporting
WORKING AT TRAILER PARK GROUP and MUTINY
We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they’re here.
OUR PEOPLE AND CULTURE
We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.
WHAT WE OFFER:
Robust benefits program, Unlimited PTO, 401k with company match, Work Remotely and lots of other perks. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have a variety of opportunities to continue to grow throughout their career.
At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
We can't wait to learn more about you. Apply today!
#LI - Hybrid
