Marketing Manager

Trailways of New York, a prominent family-owned intercity bus company established in 1926, is seeking a creative and results-driven Marketing Manager to lead regional marketing initiatives.

Based at our corporate office in Hurley NY, this dynamic position will play a pivotal role in driving brand awareness, employee engagement, and ridership growth by overseeing content creation, social media management, recruitment campaigns, and regional marketing activities.

The ideal candidate is a strategic thinker with a passion for storytelling, collaboration, and community engagement.

Key Responsibilities:

Regional Marketing Strategy & Execution

· Develop and execute regional marketing plans aligned with overall business objectives.

· Identify local opportunities to promote seasonal college routes, community partnerships, and events.

· Collaborate with the corporate Trailways.com team to ensure regional efforts integrate with national strategies.

Content Development & Management

• Create compelling content (written, visual, and multimedia) to showcase Trailways’ services, culture, and impact.
• Manage the content calendar for regional campaigns, ensuring consistent messaging across platforms.
• Develop promotional materials to support employee recruitment and seasonal route marketing.

Social Media Management

• Collaborate with the Trailways.com social media team to maintain a dynamic and engaging presence across platforms.
• Develop and manage localized social media campaigns to reach regional audiences.
• Monitor analytics to evaluate social media performance and identify areas for improvement.

Employee Recruitment & Engagement

• Design and implement marketing campaigns to attract bus drivers, diesel mechanics, and other critical roles.
• Partner with HR to showcase the Trailways culture and career opportunities.
• Develop employee engagement initiatives to build a strong internal brand and sense of community.

Seasonal College Route Promotion

• Plan and execute campaigns targeting students, parents, and universities to maximize ridership on seasonal college routes.
• Foster relationships with local colleges to increase awareness of Trailways services.

Collaboration & Reporting

• Act as the primary liaison between regional stakeholders and the corporate marketing team.
• Track and report on the effectiveness of marketing efforts, providing actionable insights and recommendations.

Qualifications:

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing, with a focus on regional or localized campaigns.
• Proven track record of managing social media platforms and content development.

Skills & Competencies

• Exceptional writing, editing, and storytelling skills.
• Proficiency in social media management tools and analytics platforms.
• Strong project management skills with the ability to handle multiple priorities.
• Creative thinker who can develop innovative campaigns with limited resources.
• Strong interpersonal skills to collaborate with cross-functional teams and external partners.

Preferred Qualifications:

• Experience in the transportation, travel, or hospitality industry.
• Familiarity with recruitment marketing and employee engagement strategies.
• Knowledge of Upstate New York markets and seasonal travel trends.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A chance to make a meaningful impact by connecting communities and supporting a dynamic team.

If you’re a strategic thinker who thrives in a collaborative environment, is passionate about storytelling, community engagement, and driving results to contribute to the company’s growth and success, this could be the perfect role for you!

How to Apply:

Please submit your resume, a cover letter highlighting your relevant experience to

Trailways of New York is committed to fostering an inclusive and diverse workplace.

In compliance with Federal, State and applicable Local equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, national origin, sex, religion, sexual orientation, disability, military status or any other status protected by law.

Job Type: Full-time

Pay: $58,500.00 - $68,500.00 per year

Ability to Relocate:

• Hurley, NY 12443: Relocate before starting work (Required)

Work Location: In person

Salary : $58,500 - $68,500