What are the responsibilities and job description for the Senior Brand Strategist position at Trajectory Data Science + Strategy Group?
Join to apply for the Senior Brand Strategist role at Trajectory .Trajectory is a collection of data scientists, researchers, analysts, and strategists designed to bring the most advanced analytical methods to the most human problems in marketing. The results are data-backed, tangible strategic recommendations that set our clients on a trajectory of growth. With more than 40 staff, Trajectory offers centralized, data-led products and services.We are seeking an experienced Senior Brand Strategist to join our team in our Chicago office. As the Senior Brand Strategist , you will be responsible for bringing consumer insights to the forefront of our clients’ marketing solutions. This versatile strategist will uncover key insights and design strategic recommendations to build more meaningful connections between a brand and the customers it serves.Responsibilities : Understand business, category and cultural dynamics around our clients’ brands to inspire creative solutions.Turn information and knowledge into actionable strategies.Identify emerging cultural trends that fuel powerful, unexpected briefs.Build sound strategic frameworks including creative briefs, brand positioning and brand and message architectures to establish a strong campaign foundation.Create comprehensive communications plans and content strategies to ensure cohesive and impactful messaging across channels.Partner closely with Research, Data Science & Analytics, Creative, Account Management and Media teams to design overarching strategies across disciplines.Interface directly and develop trusting relationships with clients.Position Requirements : Bachelor’s degree with a minimum 3-5 years of experience.Previous agency experience strongly preferred.Willingness to work on tobacco products.Strong concise creative and business writing skills.Strong presentation and storytelling skills, with experience engaging mid- to senior-level clients.Ability to collaborate across all teams (media creative analytics insights).Word, PowerPoint, and Excel skills are required.Contributes to a positive teamwork environment.Up to 20% travel may be required.We are an Equal Opportunity Employer. We will consider applicants for this position without regard to any category protected by applicable federal, state or local law, including but not limited to : race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.Seniority Level : Mid-Senior levelEmployment Type : Full-timeJob Function : Marketing, Advertising, and Strategy / PlanningIndustries : Advertising Services, Marketing Services, and Data Infrastructure and Analytics#J-18808-Ljbffr