Marketing Specialist

Company Overview

Transaction Advisors Institute helps corporate M&A teams improve their deal process and execute high-performing transactions. The Institute provides an intelligence platform and vibrant knowledge network, focused solely on improving the M&A process and deal performance. Our coverage includes a range of timely issues, strategic considerations, and deal points associated with acquisitions, joint ventures, minority investments, and divestitures. Offerings include:

• M&A Academy - A comprehensive course on the strategic and operational considerations associated with acquisitions
• M&A Conferences - Multidisciplinary programs that consider current deal challenges and methods for improving transaction performance
• M&A Forums - Roundtable discussions for members of the Institute to consider M&A strategy, M&A process, and M&A integration best practices
• M&A Master Classes - In-depth classes on critical areas of the deal process and specific transaction structures

The Institute is in an expansion phase. We're looking for an ambitious individual who wants to play an active role in our growth story. The ideal candidate is very comfortable working in an entrepreneurial environment where creativity and experimentation help drive development of the organization.

What is the role?

We have an immediate opening for a Marketing Specialist responsible to:

• Assist the sales and marketing teams in developing the UX and provide the day-to-day implementation
• Update website content via the Thinkific platform
• Provide back and frontend testing to ensure website user functionality and commerce features
• Evaluate and implement new website functionality for landing and registration pages
• Support the growth of social media presence 
• Implement cloud connectivity between platforms for data sharing (Zapier & other APIs)
• Track and improve marketing analytics and search performance
• Oversee video and audio capture, post-program processing, and publication
• Manage and execute basic video editing and production

Marketing Specialist: What are the keys to success?

As an entrepreneurial workplace, a successful Marketing Specialist combines a positive attitude, high energy, and curiosity with strong attention to detail and deftness at multitasking. Rigor and consistency in your approach are key. You will bring day-to-day discipline and an innate drive to be successful. We especially welcome those with an interest in corporate M&A to help push the Institute to the next level of growth.

Responsibilities & Skillset 

• 1 to 3 years of experience within an agency, professional services, or start-up environment is a must. We value resourcefulness and the initiative to tackle challenges head-on.
• At least one year experience with CRM and CMS platforms. (Deft at HubSpot? Bonus points.)
• Enthusiasm for new technology and ability to learn new tools on the go.
• Exceptional communication skills across mediums and cross-functional teams.
• Empathetic thinker with the ability to identify the needs and challenges of our target audience.
• Strong time management and organization skills that ensure attention to detail.
• Ability to develop strategies for long- and short- term projects.
• A hands-on attitude with a streak of curiosity. No task is small and no stone unturned.
• The ability to think creatively in developing content. (Savvy with Thinkific or Canva? Bonus points.)
• Ability to provide and receive constructive feedback.
• Bachelor’s degree or higher in marketing, strategic communications, or a related field preferred.

Where will I work?

We are looking for candidates who will work onsite at our Chicago office four days a week. Based in River North, we are located near Merchandise Mart in the historic Reid-Murdoch building and overlooking the Chicago River. 

What are the benefits?

• Personal and professional growth in a unique and expanding industry
• Competitive salary and 401(k)
• Flexible time off (in addition to the U.S. bank holidays)
• BlueCross BlueShield health insurance vision & dental
• Group Term Life/AD&D insurance
• Breakfast on Wednesdays, happy hour Thursdays, work from home Fridays
• Complimentary on-site gym facility