What are the responsibilities and job description for the Marketing Analyst/Coordinator 3 - 14408 position at Transcend Solutions?
Marketing Analyst/Coordinator 3 - 14408
Contract Duration: 12 months
Location: Ridgefield Park, NJ
Schedule: Hybrid, Monday - Thursday in office; Friday remote
Top 3 Skill Sets:
- Strong Excel knowledge – Test required
- Strong attention to detail
- Ability to work under pressure and time constraints
Our client is currently seeking a strong Marketing Analyst/Coordinator. The Marketing Analyst/Coordinator is an individual contributor, responsible for managing core processes that support TV product marketing organization and is the focal point for all operational activities. Responsibilities include, but are not limited to, market sizing and analysis at geographic level, scenario planning for business risks, reporting on key performance indicators (KPIs), P&L analysis, etc. This position works closely with Sales, Product Marketing, Supply Chain and Finance, to advance corporate objectives.
Role & Responsibilities:
- Maintain and improve data models to size the US TV Market. Forecast overall market position and across the key segments, leveraging internal and external data with a focus on geographic action planning.
- Lead quarterly scenario planning process, identifying opportunities & risks to our target plan. Develop specific action plans within each scenario and monitor progress to trigger scenario plans as needed.
- Manage Promotional Roadmap, including but not limited to proposing data driven promotional prices, improving processes, managing changes and communicating to stakeholders.
- Analyze and interpret KPIs to inform leadership on drivers of leading indicators and deliver recommended actions plans. Monitor key priorities and market trends, sensing competitive risks before they occur.
- Develop, standardize and deploy tools and processes that support the achievement of corporate objectives. Closely monitor key performance indicators to ensure executives and decisions makers are in an informed position to maximize revenue, share and profit.
- Develop and maintain lift and cost simulation tools to maximize ROI and enable swift decision making on promotional activities and programs
- Aggregate daily field reports, monitor SKU level performance and recommend actions to improve trends.
- Facilitate the flow of information across internal partners. Close collaboration with Product Managers to ensure key channel, market and segment insights are gathered and leveraged across all processes.
- Anticipate future business requirements; perpetually measure the pulse of the organization and their department objectives to ensure cohesion of strategic priorities.
Minimum Qualifications:
- Bachelor's Degree with 5 years of directly related experience is required. Prior operational experience in technology, business development and/or OEMs Sales and Marketing required.
- Must have strong analytical and problem-solving skills with ability to schedule, prioritize and communicate actions and results as needed.
- Must be able to work well under the pressure of timelines and demonstrate a sense of urgency when driving for results.
- Advanced user of Microsoft Excel and Power Point – Test will be administered upon submission.
- Track record of delivering maximum output, working independently, and managing one’s time.
- Must deploy a diplomatic approach to solving complex problems
- Proficiency in business systems (SAP, Tableau, BI)
- Excellent written and oral communication skills; Experience developing presentations and communicating with internal as well as the customer’s executive management team is a necessity.
- Strong teamwork, able to effectively participate and motivate others working within a team environment.
- Prior experience with consumer electronic products preferred.
