What are the responsibilities and job description for the Marketing Analyst/Coordinator 4 - 15063 position at Transcend Solutions?
Marketing Analyst/Coordinator 4 - 15063
Length of Contract: 12 Months
Location: Ridgefield Park, NJ
Schedule: Hybrid, M-Th onsite, F WFH
Top 3 Skill Sets:
- Data analysis – social media/influencer
- Excel
- Project management
The insights and program manager will develop regular data insight reports for executive leadership and be the project management lead for all influencer programs. If you are a detailed-orientated self-starter with a deep understanding of social media analytics, data storytelling, and are comfortable working in a fast-paced environment this is the position for you. You must be able to digest data to tell a broader story and provide actionable insights that will inform the overall strategy.
Responsibilities:
- Analyze Social Media Metrics: Oversee the tracking of key social media metrics, including engagement rates, click-through rates, competitive benchmarks and sentiment
- Track and analyze KPIs for owned and operated social content and influence partnerships across various social platforms
- Develop comprehensive reports and dashboards to visualize social campaign performance, highlighting key trends, successes, and suggestions for improvement
- Produce valuable data reports to make informed, strategic recommendations for our client’s social content strategy and identify opportunities to improve creative execution
- Collaborate with PR, strategy, and creative teams to inform and monitor performance of influencer and brand campaigns
- Oversee program management of influencer campaigns and campaign deliverables
Qualifications:
- 5 years’ experience in managing social media accounts for well established brands
- Bachelor’s degree in data science, Marketing, or a related field, or an equivalent combination of education and experience
- Social media: Deep understanding of social media platforms, their functionalities, and best practices and preferably experience working directly on a social media team in a data capacity
- Industry leading expert around latest advancements in social listening tools and industry trends
- Analytical Skills: Experience interpreting complex data sets and translating them into insightful narratives. Strong ability to balance statistical data with qualitative insights to build credible narratives and provide actional feedback
- Strong project management skills and experience running operations within a social media team
- Great communicator in both written and verbal form with the ability to effectively present data and insights to stakeholders
- Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines
- Advanced proficiency in Excel
- Experience with Sprinklr is a must
- Passion for and/or experience in consumer electronics and technology a plus
