What are the responsibilities and job description for the Marketing Analyst/Coordinator/Events – 14699 position at Transcend Solutions?
Marketing Analyst/Coordinator/Events – 14699
Length of Contract: 12 months
Location: Plano, TX
Schedule: Fully Onsite, event travel as required
Top 3 Skill Sets:
- Prior experience managing in-person and virtual events, tradeshows and webinars.
- Prior experience with vendor/hotel contracts – set up, execution, etc.
- Prior experience managing and influencing cross-functional teams that include sales, customer support, PR, social media and marketing
The Marketing Analyst/Coordinator is responsible for overseeing all aspects of event planning for in-person events, tradeshows, webinars and virtual events for the Mobile B2B team. This includes pre-event planning, day-of-event activities and execution, and post event wrap-up/reporting.
Responsibilities:
- Coordinate event management for in-person and virtual events, tradeshows, and webinars of varying size and complexity – including budgeting, vendor contracts, event logistics, vendor invoicing, etc.
- Plan and manage programs - on time, on budget, to scope.
- Build strong working relationships with other divisions (Consumer, Networks, Display, etc.) to identify areas of collaboration.
- Provide post-event support- including attendance reports, recording edits, lessons learned, etc.
- Complete Reporting Dashboards in support of marketing team members’ projects to measure and report on the success of their programs.
- Work to create and/or improve processes and procedures for executing and supporting events, document details and changes.
- Host check-in meetings as needed, for event planning and brainstorming.
- For virtual events, assist in managing virtual meetings features, such as screen sharing, recording, polling, breakout rooms, muting, etc.
- For webinars, host prep calls/dry runs with presenters to ensure audio, video, Internet, etc. meet specifications; provide guidance on optimizing presentations/delivery for ideal viewer experience.
- Work with internal creative teams, external agencies, platforms to deliver content.
- Collaborate with multiple sales teams to support Event opportunities in their vertical or channel that will drive revenue growth and deliver a strong return on investment
- Coordinate and manage the details of financial processes and approvals to ensure requirements met for funding allocation and seamless event execution.
Minimum Requirements:
- Education Requirement: Bachelor's Degree
- 2 years of experience managing in-person and virtual events, tradeshows and webinars.
- Experience working on cross-function projects, building sustainable processes and coordinating schedules.
- Ability to manage and influence cross-functional teams that include sales, customer support, PR, social media and marketing.
- Attention to detail, with the ability to effectively manage multiple projects at the same time.
- Project management expertise
- Strong time management skills
- Track record of driving and piloting new event ideas, measuring business impact (very important!) and iterating.
- Strong executive presence: able to read the audience and adjust in the moment as needed
- The ability to clearly communicate and pivot messages based on business needs at all levels of organization.
- Strong knowledge of vendor/hotel contracts – set up, execution, etc.
- Ability to effectively build and maintain relationships with internal and external stakeholders.
- Ability to work well independently and as part of a team.
- Excellent verbal and written communications skills.
- Ability to navigate ambiguity and thrive in a fast-paced environment.
- Knowledge/familiarity of tech industry and industry verticals.
