Sr. Manager of Smartphone Paid Media and Communication Strategy - 14516
Schedule : Monday – Thursday onsite, Friday WFH
Location : Plano, TX
Length of Contract : 12 months
Top 3 Skill Sets :
- Paid Media Strategy experience
- Data & Analytics
- Cross-functional team execution
POSITION SUMMARY :
Our client is seeking a Sr. Manager of Smartphone Paid Media and Communications Strategy to be at the core of how our client engages with consumers. This role will be responsible for driving the strategy and management of paid media channels while being a cross-functional leader working across multiple teams – Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more – to ensure delivery of best-in-class consumer experience.
KEY RESPONSIBILITIES :
Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion ratesCollaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channelsUtilize customer analysis to optimize marketing programs and improve audience development of media programsSupport the Marketing leadership and Finance teams with planning and forecasting of the paid media channelsManage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizationsAnalyze, distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional settingEffectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency executionFUNCTIONAL RESPONSIBILITIES :
Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targetsDevelop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimizationManage paid media budget, aligned with strategic objectives, and monitoring spend, and ROI based on identified KPIs.Manage external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimizationAct as a subject matter expert on all things paid media orientedREQUIRED EXPERIENCE & QUALIFICATIONS :
A positive “all-hands-on-deck” attitude and willingness to get the job doneInterest in rolling up your sleeves and executing just as much as developing strategyPassion for problem solving and digging into analytics to identify solutions and areas of optimizationA bachelor’s degree or higher in Marketing or other related fields preferred10 years of successful experience across paid media strategy and executionProven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operationsA strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metricsComfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitabilityAble to pivot strategically based on campaign and channel performanceProven experience leading, developing and mentoring teams, including managing direct and indirect reportsExperience managing external agencies and partnersExcellent communication and project management skillsAble to transform detailed analysis into straightforward summaries for cross-functional partnersStrong presentation and communications skills to present proposed strategies effectively to senior executivesWorks collaboratively with team members to achieve deliverablesCRITICAL SKILLS & ATTRIBUTES :
The ability to influence, collaborate, and drive peers to common goals and optimal solutions.Ability to function within a very large and matrixed organizationStrategic thinker, is analytical, detailed and results oriented with excellent problem-solving skillsStrong verbal and written communication skillsStrong leadership skillsPlan, organize, and prioritize multiple assignments and projects.
