What are the responsibilities and job description for the Associate Director, Paid Search position at Transmission?
Location
This is a hybrid role open to candidates based in San Francisco, CA or New York, NY (going into the office 2x / week).
About the Agency :
We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.
Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.
What you'll do :
- End-to-end management of client SEM campaigns
- Act as day-to-day point of contact for the assigned clients
- Ensure campaigns utilize Search best practices and continually strive to test, innovate and expand
- Analyze performance data and provide interpretation and action plans based on conclusions
- Manage campaign spend, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and provide landing page recommendation for campaigns
- Perform ongoing keyword discovery, review search term reports and expand on longtail keyword groups while identifying negative keywords.
- Deliver detailed and actionable insights and strategic recommendations to drive business performance
- Monitor competitive landscape and understand and communicate campaign impact
- Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
What you'll bring :
Salary range for this position is : $110,000 - $145,000 DOE & professional certifications.
Benefits & Perks
What to expect in our hiring process :
We’re smart.
And have a constant urge to learn more. We encourage questions and innovative mindsets. At the same time, we value empathy and collaboration over ego. The most rewarding outcomes are achieved together.
We’re fearless.
We celebrate the diversity of thought and experiences. We push boundaries. We’re not afraid of failure. We welcome it because learning from mistakes is how we grow as people and as a company.
We’re transparent.
We earn trust by showing respect and being honest. We value the breadth and depth of each person and their story. We form a happier, healthier, more confident team because we’re open with each other and have unique ways of thinking.
This is how we drive your now and define your next. Come join us.
Transmission is an Equal Opportunities Employer. We are committed to fostering an inclusive workplace and your race, gender, sexual orientation, age, or disability have no influence on our hiring decision.
To all recruitment agencies : Transmission does not accept agency resumes. Please do not forward resumes to our job alias, Transmission employees, or any other company location. Transmission is not responsible for any fees related to unsolicited resumes.
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Salary : $110,000 - $145,000
