What are the responsibilities and job description for the Digital Marketing position at TransPerfect?
TransPerfect:
We are seeking a Digital Marketing Specialist to support TransPerfect’s industry-leading platform, GlobalLink. This role will play a key part in defining and executing digital strategies to drive brand awareness, demand generation, and lead qualification. The Digital Marketing Specialist will focus on SEO, paid and organic search, email marketing, ABM, and campaign execution, ensuring that marketing efforts contribute directly to sales pipeline and revenue impact.
This specialist will collaborate with vertical and product marketing teams to develop and optimize industry-specific campaigns, manage vendor relationships, oversee content localization for global markets, and measure performance across key digital channels. Additionally, this role will be responsible for creating digital content and user experiences that enhance trust and engagement within the GlobalLink community.
If you have a strong foundation in digital marketing, B2B demand generation, and data-driven decision-making, and want to contribute to a high-performing team in a fast-paced, global environment, we’d love to hear from you.
Digital marketing in product is focused on defining digital strategy across web properties, planning and executing brand awareness and demand generation campaigns, and working with vertical leads to deploy industry/use-case specific campaigns for lead generation, nurturing, and qualification. The digital marketing specialist will inform strategy for content creation and SEO, and be responsible for the performance of organic and paid tactics. This specialist will also help create newsletters and other product-specific experiences that build trust and community for users.
Primary responsibilities will include:
- Develop and optimize digital strategies to drive SQLs, with a laser focus on revenue impact
- Paid and organic search – work with and assist in managing vendor partners and internal resources
- Email strategy and execution – work collaboratively to build nurture campaigns and templates for sales enablement
- Campaign content creation and execution – thinking and doing
- Data-Driven Reporting – what good are results without sharing them clearly and concisely?
- Lead and demand generation – bring in verifiable new leads
- ABM – create, tune, and deploy successful programs
- Social media – help ensure that it’s more than just for show
- Globalize - oversee localization of campaigns and programs for other regions, countries, and markets
- Analyze – Regularly review campaign performance, with an emphasis on SQL and revenue ROI
Requirements:
- 2-4 years previous experience in a digital marketing role with strong preference for candidates experienced in a B2B or agency environment
- Must be able to demonstrate quantifiable success in previous digital marketing efforts
- Reliably works independently to complete tasks and asks for help from managers, peers, or other resources when appropriate
- Ability to manage multiple concurrent strategies across different verticals and channels
- High-level communication (written and verbal) skills in English
- Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines
- Travel – 10%
