What are the responsibilities and job description for the Paid Media Strategist position at TransPerfect?
Overview:
As a global leader in digital marketing, we empower brands to connect with diverse audiences worldwide. Our multicultural team collaborates across various industries to deliver measurable online performance.
The Paid Media Strategist plays a pivotal role in developing and executing comprehensive paid media (Search & Social) strategies that drive Return on Ad Spend (ROAS) for our clients. Reporting directly to the Head of Digital Strategy, this role requires a strategic and consultative approach, working with clients across the globe. The strategist must be adaptable to accommodate different time zones, primarily supporting U.S. and EU markets. The role also involves close collaboration with the Paid Social and SEO teams to ensure cohesive and integrated marketing efforts.
Key Responsibilities:
- Strategic Planning: Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms.
- Campaign Management: Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices.
- Client Consultation: Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts.
- Cross-Functional Collaboration: Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels.
- Performance Analysis: Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders.
- Market Research: Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.
Requirements:
- Experience: Minimum of 4 years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organisation.
- Technical Skills: Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics.
- Analytical Skills: Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Collaboration: Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals.
Desirable Skills:
- Fluency in English; a second language is highly desirable.
- GenAI Knowledge: Familiarity with the use of generative AI tools for ad copy creation is a plus.
- Certifications: Google Ads and Facebook Blueprint certifications are highly desirable.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Global Perspective: Experience working with international clients and an understanding of global market dynamics, with flexibility to support U.S. and EU time zones.
- Adaptability: Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Innovation: A proactive approach to identifying new opportunities and innovative solutions in paid media.
