What are the responsibilities and job description for the Marketing Business Analyst position at TRANZACT?
Job Description
As a member of the direct response TV team, you will be accountable for managing the analysis, reporting and data for all offline and online media campaigns. This position will provide support to all departments and will require predictive analytics and data mining proficiency, solid marketing acumen, excellent organizational skills, adeptness to problem solve within a fast-paced environment and ability to manage deadlines effectively. Miami,
New Jersey, New York, or Raleigh location is a requirement.
WHAT YOU NEED TO BE SUCCESSFU L
- Advanced Excel skills - macro / query experience is a plus
- Experience developing, implementing, and automating analytical dashboards solutions (Tableau and Power Bi)
- CORE Media System experience in management / reporting preferred
- Proficient in data mining, formatting, and blending using SQL language
- Knowledge of and experience with attribution models is a plus
- Bachelor's degree in data science, business or marketing analytics disciplines preferred
TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet
Qualifications
SPECIFIC RESPONSIBILITIES INCLUDE :
