Director of Community, Social & Events

About The Role

We're seeking a dynamic Director of Community to expand our inspiring community through social engagement, influencer partnerships, and live events. This role will oversee our social team and organic content strategy for TikTok, Meta, Snapchat, YouTube, Pinterest, and Linkedin, strengthening our creator partnerships as we expand into new audience segments while driving measurable business growth. You'll broaden our community reach by evolving our social ambassador program to include grassroots partnership and student-led campus activations and bringing Trashie's distinctive creative vision to life across all touch-points.

Key Responsibilities

• Build an inspiring community that champions Trashie's unique mission, educates about clothing waste and creates trust in our brand, while sharing our story in new and creative ways
• Oversee our organic social channels including content strategy and production, as well as comment moderation for Meta, Tiktok, Snapchat, Pinterest, Youtube, and Linkedin
• Lead strategy and development of groundbreaking creator content that defines category trends rather than follows them, resulting in both strong follower growth and engagement
• Cross-functionally collaborate on influencer partnerships that expand our reach into new audience segments
• Work collaboratively with our Performance Marketing and Creative teams on briefs and sourcing of UGC that drives growth in paid social advertising channels
• Grow and strengthen our brand ambassador program
• Develop and manage a college ambassador program that creates genuine and fun brand engagement on campuses
• Concept and build initiatives across live event partnerships, grassroots campaigns and community activations with both strong creative acumen and project management skills
• Create measurement frameworks to track community impact on business objectives
• Foster an authentic and consistent community voice that strengthens trust and brand loyalty
• Manage a team of community, influencer recruitment and social media specialists
  
  

Required Qualifications:

• 7 years experience in community building, influencer marketing, and event management
• Proven track record organizing grassroots marketing initiatives
• Strong project management skills with ability to coordinate complex initiatives across multiple teams
• Exceptional interpersonal and communication skills that foster open collaboration
• Experience developing and reporting on community KPIs and growth metrics
• Understanding of audience segmentation and content strategy
• Ability to balance strategic vision with hands-on execution
  
  

Ideal Candidate:

The ideal candidate combines strategic thinking with practical execution skills. You're equally comfortable planning high-level strategy and rolling up your sleeves to make things happen. You have a natural ability to connect with people across different backgrounds while maintaining organization and focus on business objectives.

You're a natural community builder who creates authentic connections while driving measurable results. Your communication style is open and friendly, but you're also highly organized and detail-oriented. You understand how to translate brand values into community experiences that resonate with specific audience segments.

This position reports to the Chief Marketing Officer.