Head of Growth

Position Overview

We're seeking a strategic, innovative Director of Growth to lead our company's growth initiatives across all channels. In this role, you'll develop and work cross-functionally to execute comprehensive growth strategies to achieve acquisition and awareness OKRs set by the leadership team.

Key Responsibilities

• Architect and execute a comprehensive growth strategy to achieve monthly, quarterly, and annual business objectives including overseeing a comprehensive growth roadmap
• Build and lead a high-performing growth team, fostering a culture of innovation, experimentation, and continuous improvement
• Oversee all growth channels with emphasis on social-first platforms (Instagram, TikTok, Snapchat, Facebook) alongside paid search, affiliate marketing, strategic partnerships, SEO, Linear and CTV, and conversion rate optimization
• Develop strategic frameworks for segmentation, channel optimization, and resource allocation to create scalable, efficient CAC across the growth portfolio
• Implement advanced methodologies to identify, test, and scale emerging channels with outsized potential for new customer acquisition and revenue growth
• Lead a cross-functional growth squad (product, design, engineering, content) – developing frameworks, processes and testing protocols to continuously refine key customer acquisition journeys.
• Strategically partner with Community and Social Team to help develop and scale new customer segments, expanding acquisition across social platforms
• Provide weekly performance analysis, strategic recommendations and growth roadmap updates to GTM leadership
• Work cross-functionally with marketing, creative, community, product, engineering, sales, and customer success team members to collaboratively develop and launch new initiative
  
  

Qualifications

• 8 years of experience in growth, with at least 3 years in cross-functional team leadership positions, without heavy reliance on agencies
• Experience building and scaling growth teams in startup environments with proven success in social- or community-led companies
• At least 2 years of experience in an early-stage startup environment fast iteration cycles
• Deep understanding of performance marketing metrics (CAC, LTV, ROI, ROAS), attribution models and direct budget management
• Experience with conversion rate optimization and user journey optimization
• Exceptional strategic thinking and cross-functional leadership skills, with an ability to translate insights into actionable growth plans
• Experience driving growth through expanding audience segmentation strategies
• Experience with creative testing frameworks and analysis
• Knowledge of Facebook Business Manager, Google Tag Manager, and Google Analytics 4
• Experience with incrementally testing and multi-touch attribution models
• Background in CRO (Conversion Rate Optimization) with demonstrable results
• Technical understanding of multitouch attribution and MMM, tracking implementation, and data integration
• Bachelor's degree in Marketing, Business, or related field
  
  

Nice to have:

• Prior experience with Northbeam, Motion, Funnel.io, etc. a plus.