Marketing Specialist in Mental Health

Job Summary

Trauma Specialists of Maryland is a thriving mental health practice serving clients in Maryland, Pennsylvania, and Delaware. We are a values-based community of helping professionals working to provide effective, evidence-based trauma treatment to enhance the mental well-being of children, adults, families, and couples in our community. We are a highly skilled, fun, dynamic, and collaborative group of clinicians who value working together to treat the impact of trauma on our communities. 

We are looking for a savvy, creative, and results-driven Marketing Specialist to support our therapy practice and training institute across multiple locations. This role focuses on digital advertising, social media, creative design, and localized marketing efforts to drive brand awareness, client and clinician training inquiries, and engagement. If you’re skilled in digital marketing, creative design, and campaign execution, please apply!

This job is remote with the ability to come into one of our physical office locations on occasion.

Accountabilities

Success in this role will be measured by:

• Driving qualified web traffic to both our therapy and training institute websites
• Converting web visitors to client inquiries and training registrations
• Visibility and engagement in each therapy location’s local market
• Consistent execution of marketing campaigns 
• Audience impressions and engagement from digital and print promotion

Responsibilities Digital Advertising & Online Presence

• Google Ads & Paid Digital Marketing – Manage and optimize Google Ads, Google My Business, and other digital ad campaigns to generate leads.
• Website & Directory Listings – Manage practice listings across mental health directories and referral platforms.
• Performance Analysis – Track key metrics such as ad ROI, web traffic, and conversion rates to refine strategy.
• Keyword Research & On-Page SEO – Conduct keyword research and optimize website content, meta descriptions, and headings for improved search rankings.
• Landing Page Optimization – Develop and test landing pages to improve ad performance and increase conversion rates.
• A/B Testing & Ad Optimization – Continuously test and refine ad creatives, targeting, and copy to maximize engagement and lead generation.
• Reputation Management – Monitor and respond to online reviews to enhance credibility and local search rankings.

Email Marketing & Campaign Management

• Lead Nurturing & Outreach – Develop email campaigns to nurture potential therapy clients and training institute participants.
  
  
• Newsletter & Promotional Campaigns – Create newsletters and promotional email series to engage and retain audiences.
  
  
• Automations & Segmentation – Implement email automation and audience segmentation for targeted communication.
  
  
• Performance Tracking – Monitor email open rates, conversions, and engagement metrics to refine email strategy.

Social Media & Content Strategy

• Social Media Engagement – Plan and execute organic and paid social media campaigns that promote services, events, and resources.
  
  
• Creative Content Development – Design engaging graphics, ads, and promotional materials using Canva or similar tools.

Localized Marketing & Campaign Execution

• Location-Specific Promotions – Develop customized marketing campaigns to support each of our five locations plus our Trauma Specialists Training Institute.
  
  
• Print & Community Advertising – Oversee print ads, flyers, and support materials for local sponsorship opportunities for brand visibility.
  
  
• Marketing Plan Execution – Work with leadership to execute a comprehensive marketing plan that supports both the therapy practice and training institute.
  
  
• Collaboration with Leadership – Work alongside leadership to ensure marketing efforts align with business goals.

Data, Metrics, Reporting & Planning

• Marketing Performance Tracking – Regularly measure and report on key marketing metrics, including website traffic, conversion rates, engagement, and ad performance.
  
  
• Data-Driven Decision-Making – Use analytics to optimize campaigns, adjust strategies, and allocate resources effectively.
  
  
• ROI & Budget Analysis – Track marketing spend and assess ROI to ensure cost-effective advertising and promotional efforts.
  
  
• Competitive & Market Analysis – Monitor trends in mental health marketing, competitor activity, and client behavior to inform strategy.
  
  
• Marketing Planning – Assist in developing and executing marketing campaigns and tactics that align with business growth goals.

Qualifications Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
  
  
• 2 years of experience in a marketing role, with a focus on digital ads, local marketing, and campaign execution
  
  
• Hands-on experience with Google Ads and email automation
  
  
• Experience managing print and directory-based advertising is a plus
  
  
• Familiarity with email marketing platforms like MailerLite, Canva, ClickUp, Kajabi, AI, etc
  
  
• Knowledge of mental health or healthcare industry preferred

Skills & Personal Traits:

• Strong project management skills – able to manage multiple campaigns, deadlines, and stakeholders efficiently
  
• Deadline-driven & highly organized – ensures timely execution of marketing initiatives
  
• Proactive & self-motivated – takes ownership of tasks and follows through without constant supervision
• Strong analytical mindset – able to track, measure, and refine marketing efforts
• Creative and strategic – able to develop engaging campaigns and designs
  
• Proficient in graphic design, web design, and email marketing platforms
  
• Collaborative leadership – works effectively with leadership, cross-functional teams, and external partners
  
• Comfortable executing and adapting marketing plans based on performance data

Salary : $30