Sr. Product Marketing Manager

Travelpass Group is a travel technology company aiming for nothing less than pure innovation and creativity. Our goal is to “humanize the traveler’s experience” – transforming the traveler’s journey into a deeply personal and meaningful one, prioritizing their fundamental wants and needs, and ensuring their experiences are functional and emotionally and psychologically fulfilling. Our mission is to open new doors and enrich people’s lives through travel. We believe that travel is not just about reaching a destination, but about the transformative experience that opens new perspectives, possibilities, and avenues for personal growth. 

We are seeking a consumer-centric, results-driven, and dynamic Senior Product Marketing Manager to join our Nitecrawler team. Reporting to the Head of Product Marketing, you will champion the voice of the consumer while owning the roadmap, development, product lifecycle, user adoption, and membership program. You will partner with cross-functional teams to manage and evolve our offering and our brand, helping realize our ambitious growth goals. If you have an entrepreneurial mindset and know how to build products that users love successfully, then we want to hear from you. This is the opportunity to shape the future of travel tech!

What you’ll be doing:

• Understanding our consumer’s needs, pain points, and user journeys, ensuring that the consumer’s voice is always represented in every decision, feature build-out, and designed experience
• Collaborating with Brand Marketing to combine product value and brand value to deliver the right message to the right audience at the right time
• Developing and prioritizing a product roadmap that both delivers against business goals and delights users as a core pillar of our acquisition and retention initiatives 
• Developing and building out a membership program to deliver value to our customers in exchange for their loyalty 
• Identifying impactful opportunities to improve the experience, then strategizing how to execute and prioritizing those efforts
• Overseeing metrics; owning the measurement of KPIs and internal reporting to effectively communicate what’s working and not working to the broader team and leadership, optimizing constantly
• Building relationships and managing cross-functional teams to ensure alignment on deliverables and project progress 
• Translating product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Leveraging user behavior, competitive insights, and micro/macro market trends to support our broader marketing and growth goals
• Cultivating a culture of testing and learning to uncover opportunities and inform A/B test agendas across Marketing & Product
• Ensuring best practices, brand standards, and compliance are followed
• Proving yourself as THE product owner 

The experience we’re looking for:

• 5 years of related experience in a B2C (consumer-facing) context with a proven record of delivering KPI growth
• Demonstrated success in product development from start to finish, with the ability to appropriately prioritize and be an effective liaison between internal teams 
• Experience with building and/or managing membership or VIP programs to increase engagement and loyalty 
• Strong analytical abilities, with a track record of using analytical tools (e.g. GA4, Tableau, Looker, Snowflake, Clarity, or similar solutions), and leveraging data insights to drive strategy and action
• Experience with internal project management tools and ticketing systems (e.g. Notion, Asana, Teamwork, Jira, Linear, or similar solutions)
• Exceptional storytelling and brand development skills, with the ability to craft compelling narratives that elevate brand perception
• Inspirational leadership style, capable of motivating teams towards innovation and excellence and collaborating effectively with cross-functional teams

We want to talk to you if you:

• Stay inquisitive and innately curious, hungry to keep learning, figuring out how things work, and seeking ways to make things better
• Are good at building relationships, motivating others with vision, and most importantly, persuading with data 
• Have a bias for action and like to move quickly to solve problems to progress forward
• Are detail-oriented, even when looking at the big picture
• Thrive working in a dynamic, fast-paced environment
• Meet deadlines and thoughtfully prioritize
• Strive for excellence and don’t like to settle 
• Are excited about how data, personalization, and AI will impact the future of travel

What’s in it for you:

• Ownership; you will do/learn a lot and have your voice heard
• Influencing the overall strategic direction of our brands
• The opportunity to join a fast-moving, mission-driven organization
• Working with people who are just as passionate about traveling as you are
• Fun perks like unlimited vacation and a flexible work environment, free food on Thursdays, and awesome swag