Demo

Product Marketing Manager

TravelZap
Chicago, IL Full Time
POSTED ON 2/13/2025
AVAILABLE BEFORE 5/11/2025

We are Destify! We have redefined destination weddings by seamlessly blending cutting-edge technology with exceptional customer service. Our people-centric approach drives our culture, and our commitment to innovation powers our success.

You are a strategic and analytical professional with a proven track record in optimizing website performance and driving conversions.

What You Will Do :

Ensure that brand messaging, tone, and visuals remain consistent across all touchpoints, reinforcing a cohesive and impactful brand story. Collaborate cross-functionally to align website performance, content, and digital marketing initiatives with business goals.

  • Website Performance & Optimization :

Own and optimize the website's performance by driving engagement and conversion through strategic content, campaigns, and user flows.

  • Collaborate with the development team using agile methodology to enhance user experience (UX), improve mobile responsiveness, and streamline navigation.
  • Plan and oversee A / B testing strategies, leveraging data to refine user flows and continuously improve conversion rates.
  • Paid Traffic & Conversion Optimization :
  • Own the website's performance in relation to high-volume paid traffic, optimizing landing pages, user journeys, and content for maximum conversion.

  • Analyze the performance of paid campaigns and make data-driven adjustments to website design and content to enhance conversion rates.
  • Collaborate with development to ensure seamless integration and alignment between website performance and paid traffic goals.
  • Brand Execution & Messaging :
  • Ensure that all website content is aligned with the company's brand voice, values, and objectives in close partnership with the brand leader.

  • Execute brand guidelines on the website, ensuring consistent messaging and visual identity, while focusing on driving user engagement and conversions.
  • Monitor brand consistency across the website and all digital touchpoints, ensuring the brand's story is clearly communicated.
  • Champion the implementation of brand guidelines across the website and other digital touchpoints, ensuring alignment across internal and external communications.
  • Cross-functional Collaboration :
  • Partner with Sales, Guest Services, and teams to ensure that marketing initiatives align with customer needs and product offerings.

  • Measurement & Insights :
  • Define and track key performance metrics, including website engagement, user behavior, conversions, and traffic performance.

  • Create actionable reports and dashboards to communicate insights, driving data-informed decision-making and continuous improvement.
  • Product Roadmap & Agile Execution :
  • Own and drive the product roadmap for Destify.com, collaborating with development to prioritize and execute website updates that drive business objectives.

  • Plan and strategize A / B tests and user experience enhancements, ensuring alignment with broader business goals and agile development cycles.
  • Requirements

    What Core Competencies You Have :

  • Proven ability to optimize paid traffic, content, and conversion funnels for maximum impact.
  • Expertise in website analytics tools and A / B testing platforms.
  • Strong grasp of brand execution and user experience (UX) principles.
  • Exceptional project management skills, with experience executing in an agile environment.
  • Ability to turn complex insights into actionable strategies that improve user engagement and conversion.
  • What Success Looks like :

  • Increased conversion rates and engagement from paid traffic and organic sources.
  • Seamless brand execution across digital touchpoints, with positive feedback from internal stakeholders.
  • Strong alignment of website content with business objectives, contributing to lead generation and retention efforts.
  • Actionable insights and continuous improvements based on data-driven reports and performance metrics.
  • Why You Should Work Here :

  • Salary from $115-145,000
  • Flexible Paid Time Off Policy
  • Paid Parental Leave
  • Caribbean Travel Perks
  • Fully Remote
  • Full Benefits including Medical / Dental / Vision
  • 401k with Company Match
  • Salary Description

    115-145,000

    Salary : $115,000 - $145,000

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